# Icy Lip Oils Clarins' Cryo-Plumping Lip Oil Takes Inspiration from Cryotherapy By Laura McQuarrie | Published 2026-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cryo-plumping-lip-oil References: [clarins](https://www.clarins.ca/en/cryo-plumping-lip-oil/80116359.html) & [prnewswire](https://www.prnewswire.com/news-releases/clarins-quietly-takes-over-cannes-with-cryo-lip-oil-302808490.html)  [Clarins'](https://www.trendhunter.com/trends/clarins-sweet-spot) Lip Comfort Oil is known for its hydrating, plumping, shine-boosting properties, and to create its new Cryo-Plumping Lip Oil, the cosmetics brand looked to cryotherapy treatments. This special-edition [cooling lip oil](https://www.trendhunter.com/trends/cryo-plumping-stick) features CRYO-ACTIVE TECHNOLOGY that combines menthol and field mint essential oil, creating a sensorial, fresh feel immediately upon application. This solution for [volumizing shine](https://www.trendhunter.com/trends/plump-ambition) in a swipe, plus moisturization and softness, doubles as a lip treatment thanks to nourishing plant oils like all-organic sweetbriar rose and jojoba. For an enhanced look, Clarins recommends layering the ultra-glossy transparent bluish shine of Cryo-Plumping Lip Oil over its Lip Oil Balm Cryo-Plumping product. At Cannes, Clarins celebrated its latest launch with a star-studded event full of chilled and frosted accents, dried-ice cocktails and mocktails, blue gelato, caviar bumps, and more. ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 99% | Activity: 99% | Freshness: 82% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cryo-beauty Formulas:** Cooling actives like menthol and mint are transforming everyday cosmetics into treatment-inspired products that blend spa cues with instant sensory payoff. - **Sensorial Lip Care:** Texture, temperature, shine, and flavor-adjacent freshness are becoming differentiators in lip products as consumers seek beauty items that feel experiential as well as functional. - **Event-led Product Launches:** Immersive launch environments with chilled visuals, themed refreshments, and celebrity attendance create shareable brand worlds that extend product storytelling beyond traditional advertising. ### Who This Affects Most - **Cosmetics:** Hybrid makeup-treatment products are expanding the category by pairing visible gloss and plumping effects with nourishing oils and wellness-inspired ingredient stories. - **Wellness:** Cryotherapy aesthetics are moving into personal care, giving wellness concepts new commercial relevance through accessible at-home beauty formats. - **Experiential Marketing:** High-sensory brand activations around temperature, color, and luxury cues are reshaping how premium beauty launches generate cultural visibility and social engagement. ## Related on Trend Hunter - [High-Pigment Lip Oils](https://www.trendhunter.com/trends/mac-lipglass-cushion.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Socially Supportive Lip Oils](https://www.trendhunter.com/trends/glimmer-glaze-nude-lip-oil.md) - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Beauty-Inspired Bodycare](https://www.trendhunter.com/trends/fat-oil-body-collection.md) - [Certified Organic Beauty Expansions](https://www.trendhunter.com/trends/certified-organic-beauty.md) - [Fruit-Forward Lip Oils](https://www.trendhunter.com/trends/annabelle.md) - [Fruity Lip Oil Flavors](https://www.trendhunter.com/trends/fruity-lip-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil.md)