# Digital Air Fryer Kits CRUX x Marshmello Want Home Chefs to Know That #YOUCANAIRFRYTHAT By Laura McQuarrie | Published 2022-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crux-x-marshmello References: [prnewswire](https://www.prnewswire.com/news-releases/marshmello--crux-launch-turbocrisp-digital-air-fryer-kits-exclusively-at-best-buy-301633775.html) & [bestbuy](http://www.bestbuy.com/cruxmarshmello/)  Earlier this month, American music producer and culinary enthusiast Marshmello relaunched his cooking show (Cooking With Marshmello) and now, [CRUX](https://www.trendhunter.com/trends/cruxgg) x Marshmello are partnering to release digital air fryer kits featuring patent-pending TURBOCRISP technology for 50% faster cooking. These new kits are being introduced to home cooks everywhere with the message that #YOUCANAIRFRYTHAT. Suitable for both [sweet and savory applications](https://www.trendhunter.com/trends/air-fryer-crispy-coating-mixes), these digital air fryer kits are affordably priced and support creativity in the kitchen. Inside the CRUX x Marshmello Collection, there's the 8QT Airfryer Kit and the 3QT Airfryer Kit, as well as the S'mores Kit, the Snack Pan Kit and the Shish Kebab Kit. Home cooking is simplified with snack-focused digital presets for fries, cupcakes and wings, and fans will delight in being able to use the special Marshmello button. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital Air Fryer Kits:** The introduction of digital air fryer kits creates a trend in innovative kitchen appliances for home cooking. - **TURBOCRISP Technology:** Patent-pending TURBOCRISP technology provides a new trend in faster cooking options for digital air fryer kits. - **#YOUCANAIRFRYTHAT:** The #YOUCANAIRFRYTHAT campaign creates a trend in popularizing healthy and creative home cooking with air fryer kits. ### Industries Being Reshaped - **Kitchen Appliances:** The kitchen appliances industry can leverage the trend of digital air fryer kits for providing innovative and convenient products for home chefs. - **Food and Beverage:** The food and beverage industry can leverage the trend of TURBOCRISP technology and #YOUCANAIRFRYTHAT campaign for promoting healthy and creative cooking options. - **Digital Marketing:** The digital marketing industry can leverage the trend of #YOUCANAIRFRYTHAT campaign for creating engaging campaigns for promoting healthy home cooking and kitchen appliances. ## Related on Trend Hunter - [Multitasking Combi Fryers](https://www.trendhunter.com/trends/dreo-chefmaker.md) - [Countertop Air Fryer Lines](https://www.trendhunter.com/trends/european-small-kitchen-appliance-market.md) - [Advanced Air Fryer Designs](https://www.trendhunter.com/trends/midea-air-fryer.md) - [Stylish Countertop Air Fryers](https://www.trendhunter.com/trends/caf-couture-oven-with-air-fry.md) - [Supercharged Air Fryers](https://www.trendhunter.com/trends/powerxl-luminex.md) - [Portable Air Fryer Systems](https://www.trendhunter.com/trends/ninja-crispi-s.md) - [Smart-Designed Air Fryers](https://www.trendhunter.com/trends/smartdesigned-air-fryer.md) - [Award-Winning Air Fryers](https://www.trendhunter.com/trends/versatile-kitchen-appliances.md) - [Air Fryer Accessory Lineups](https://www.trendhunter.com/trends/reynolds-kitchens.md)