# Consummately Crushable IPAs This IPA Offers Intriguing Aromas & a Delectably Hoppy Flavor By Rahul Kalvapalle | Published 2022-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crushable-ipa References: [brewbound](https://www.brewbound.com/news/dcs-original-craft-brewery-releases-the-citizen-brau-radler-and-smells-like-freedom-along-with-lto-offering-loud-brau-and-legalize-it-lager) & [dcbrau](https://dcbrau.com/)  DC Brau Brewing Company, which has established itself as the foremost craft brewery in the Washington, D.C. region since it was founded back in 2011, has launched a marvelously hoppy and eminently crushable IPA in the form of 'Smells Like Freedom,' an unabashedly strong brew that is a must-sample for any serious lover of [hoppy pale ales](https://www.trendhunter.com/trends/30-minute-light-ipa). This outstandingly crushable IPA is said to have a somewhat dry medium body which is the result of adding sugar in the brewing process. Meanwhile, the hop lineup comprises [Eureka](https://www.trendhunter.com/trends/dank-double-ipa), [Strata](https://www.trendhunter.com/trends/arpus-brewing) and Columbus hops, which give this beer notes of pine, sticky cannabis, earthiness, resin and white pepper. Coming in at an ABV of seven percent, 'Smells Like Freedom' is a strong yet crushable IPA that is one of a trio of annual releases being offered by DC Brau. Image Credit: DC Brau Brewing Company ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 11% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Crushable Ipas:** DC Brew Brewing Company is leading the way with their 'Smells Like Freedom' IPA, showcasing a trend of crafts blending drinkability with bold flavors and higher alcohol content. - **Hoppy Pale Ales:** DC Brau Brewing Company is setting the standard with their hop lineup and the trend for strongly-hopped pale ales can be seen exploding across the craft beer industry. - **Creative Brewing Techniques:** The brewing process of adding sugar and using Eureka, Strata and Columbus hops exhibit a trend of innovative brewing processes, opening doors to exploring new flavor combinations. ### Where This Applies - **Craft Beer:** Small, independent breweries continue to catalyze the craft beer industry and offer a new experience to drinkers craving variety, exploration and unique flavors. - **Beverage Production:** New techniques and unique hop lineups are driving innovation in the beverage production industry. - **Alcohol Manufacturing and Distribution:** DC Brau's successful introduction of the 'Smells Like Freedom' IPA and their contributions to the craft beer industry highlights opportunities for growth and expansion in the alcohol manufacturing and distribution industries. ## Related on Trend Hunter - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Accessibly Hopped Hazy IPAs](https://www.trendhunter.com/trends/hopped-hazy-ipas.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Heavily Hopped IPAs](https://www.trendhunter.com/trends/crisp-ipa.md) - [Single-Hop Hazy IPAs](https://www.trendhunter.com/trends/singlehop-hazy-ipa.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md)