# Bottled Milkshake Mixes Crusha's Refreshed Identity Appeals to a New Generation By Laura McQuarrie | Published 2024-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crusha References: [fabnews.live](https://fabnews.live/crusha-undergoes-a-major-reimagining-as-it-recreates-the-authentic-modern-diner-milkshake-experience-in-the-home-with-a-disruptive-new-identity-by-outlaw/) & [crusha](https://www.crusha.co.uk/)  Crusha, a brand synonymous with milkshake syrups since the 1950s is repositioning itself with a [refreshed visual identity](https://www.trendhunter.com/trends/mockly) to captivate a new generation of consumers and preserve its nostalgic charm. To update its image and revive its youthful spirit and irreverent personality, the brand collaborated with strategic brand design studio [Outlaw](https://www.trendhunter.com/trends/eat-real-snacks-1). The new look for Crusha leans into the style of [classic diner milkshakes](https://www.trendhunter.com/trends/smashburger-shakes), tall glasses, striped straws and thick formulas. For this project, Outlaw worked with a local illustrator to give Errol the cat a cool new appearance. The authentic, original milkshake syrup brand makes it easy for consumers of all ages to enjoy an at-home milkshake experience with its bottled milkshake mixes in timeless flavors like chocolate and strawberry. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 62% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-inspired Packaging:** Brands are embracing nostalgia in their packaging designs to connect with both new and older generations. - **Illustrator Collaborations:** Collaborating with local illustrators is becoming a popular strategy to create unique and personalized brand identities. - **At-home Beverage Experiences:** Consumers are seeking convenient, high-quality at-home beverage solutions that replicate the traditional dining experience. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is exploring new methods to modernize classic products while maintaining their nostalgic value. - **Brand Design:** Brand design services are increasingly focusing on refreshing vintage brands to appeal to contemporary audiences. - **Home Convenience Products:** Products enabling consumers to recreate gourmet or café-style experiences at home are gaining traction in the home convenience market. ## Related on Trend Hunter - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Nostalgic Biy Milkshakes](https://www.trendhunter.com/trends/biy-milkshakes.md) - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Indulgently Thick Prepackaged Milkshakes](https://www.trendhunter.com/trends/yazoo-thick-n-creamy.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Ready-to-Drink Dessert-Inspired Milkshakes](https://www.trendhunter.com/trends/yazoo-inspirations.md)