# Neon 80s Era Sodas Crush Back to the 80s Electric Blue Razz is Arriving for the Summer By Michael Hemsworth | Published 2025-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crush-back-to-the-80s-electric-blue-razz References: [allrecipes](https://www.allrecipes.com/crush-electric-blue-razz-soda-11772507) & [crushsoda](https://www.crushsoda.com)  Crush Back to the 80s Electric Blue Razz is a new soda from the brand that harkens back to yesteryear with a flavor profile that's perfect for helping consumers to relive the decade all over again. The soda features a sweet, [candy-inspired flavor profile](https://www.trendhunter.com/trends/candy-lips) that puts [blue raspberry](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry) in the spotlight, which will come as welcome news to consumers with a penchant for this kind of candy and taste. The soda is making its debut in both bottles and cans, and has a full sugar recipe to give it an authentically sweet taste. Crush Back to the 80s Electric Blue Razz soda is headed to a variety of retailers now, but is a limited time offering that will only be on offer for a short while. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 79% | Activity: 85% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Retro-revival Beverages:** Consumers are drawn to limited-edition drinks that evoke nostalgia, offering a unique chance for brands to reinvigorate classic flavors. - **Candy-inspired Flavors:** The convergence of candy and beverage flavors presents an innovative space for creating new taste experiences that appeal to both younger and older demographics. - **Limited-time Offers:** Exclusivity through limited-time editions can drive urgency and enhance the brand's market appeal by creating a sense of rarity. ### Industries Being Reshaped - **Beverage Industry:** The soda sector is embracing nostalgia-driven product lines that blend past popular flavors with modern marketing strategies. - **Confectionery Industry:** Cross-industry collaborations between candy makers and beverage companies could lead to innovative flavor profiles that captivate consumers. - **Retail Industry:** Retailers have the opportunity to boost sales by capitalizing on the demand for exclusive and nostalgic products. ## Related on Trend Hunter - [Fantastical Fruit-Flavored Drinks](https://www.trendhunter.com/trends/squeezit.md) - [Candy-Like Energy Drinks](https://www.trendhunter.com/trends/celsius-blue-razz-lemonade.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Candy-Inspired Craft Sodas](https://www.trendhunter.com/trends/wild-bills-ring-pop-sodas.md) - [Chewy Blue Raspberry Candies](https://www.trendhunter.com/trends/hichews-blue-raspberry.md) - [Hydrating Blue Raspberry Beverages](https://www.trendhunter.com/trends/electrolit-1.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Slushie-Inspired Sodas](https://www.trendhunter.com/trends/7-eleven-slurpee-soda.md)