# Lightly Textured Granola Cereals The Kellogg's Special K Crunchy Oat Granola is Flavorful By Michael Hemsworth | Published 2022-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-oat-granola References: [foodbev](https://www.foodbev.com/news/kelloggs-adds-granola-to-special-k-range/) & [kelloggs](https://www.kelloggs.co.uk)  The [Kellogg's](https://www.trendhunter.com/trends/kelloggs-special-k-cereals) Special K Crunchy Oat Granola is a new addition to the namesake breakfast product brand lineup to offer consumers a flavorful, textural way to fuel up in the morning. The granola comes in two flavors including Mixed Berries and [Dark Chocolate Curls](https://www.trendhunter.com/trends/high-protein-bites), which are both crafted with high-quality ingredients and contain 30% less sugar than alternatives. The [high-fiber granola](https://www.trendhunter.com/trends/raise-granola) is achieved with a rich base of oats along with puffed grains to make it a lightly textured option to enjoy. Senior Brand Manager Emily Dutton spoke on the Kellogg's Special K Crunchy Oat Granola saying, "Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar than other granolas." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Granola Cereals:** Opportunity to create new granola cereal products with less sugar to cater to health-conscious consumers - **Mixed Flavor Granola Cereals:** Opportunity to create unique flavors of granola cereals to cater to diverse consumer tastes - **Textured Granola Cereals:** Opportunity to create granola cereals with variety of textures to cater to consumers who enjoy textural breakfast food ### Where This Applies - **Cereal Industry:** Manufacturers can adopt the trend of creating low-sugar, mixed-flavor, and textured granola cereals offerings to cater to diverse consumer preferences - **Food Manufacturing Industry:** High-quality ingredients sourced locally or globally can be utilized to make granola cereals with unique flavors and healthy options - **Health and Wellness Industry:** Granola cereals can further diversify the market by partnering with health and wellness brands to provide low-carb, high-protein alternative options for weight loss and overall health ## Related on Trend Hunter - [Lifestyle-Conscious Cereal Products](https://www.trendhunter.com/trends/kelloggs-special-k-cereals.md) - [Crispy Oat-Based Cereals](https://www.trendhunter.com/trends/kelloggs-oaties.md) - [Crunchy Nutritious Bars](https://www.trendhunter.com/trends/nutrigrain-crunchy.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Low-Sugar Multigrain Cereals](https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes.md) - [Chewy Granola Cereals](https://www.trendhunter.com/trends/soft-baked-granola.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Protein-Rich Granola Lines](https://www.trendhunter.com/trends/rxbar-granola.md)