# Cereal-Inspired Peanut Butters Kellogg's Crunchy Nut Peanut Butter Has a Honey Nut Flavor By Laura McQuarrie | Published 2020-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-nut-peanut-butter References: [bustle](https://www.bustle.com/life/kelloggs-new-crunchy-nut-peanut-butter) Fans of Kellogg's Crunchy Nut cereal will soon be able to purchase Crunchy Nut Peanut Butter, which captures the honey nut flavor of the breakfast cereal in a nut spread. For the creation of this new product, Kellogg's worked with Duerr's, a manufacturer that's known for its jams and nut butter spreads. As Sally Addenbrook, brand marketing manager at Duerr’s, describes: "We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That’s as much as we are willing to say—the rest is top secret." The peanut butter spread is said to have a super-smooth texture that's married with crunchy, honey-coated roasted peanuts to offer a familiar flavor experience based on the beloved cold cereal. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cereal-inspired Nut Butters:** Creating nut butters that capture the flavors of popular cereals presents an opportunity for innovative product development. - **Collaboration with Food Manufacturers:** Working with established food manufacturers can help bring new and unique products to market, as seen in the partnership between Kellogg's and Duerr's for Crunchy Nut Peanut Butter. - **Texture Innovation in Nut Spreads:** Developing nut butter spreads with a super-smooth texture combined with crunchy elements offers a novel sensory experience for consumers. ### Sectors Adopting This - **Food Manufacturing:** The food manufacturing industry can explore the creation of cereal-inspired nut butters to cater to consumers' desire for nostalgic flavors. - **Snack Foods:** The snack foods industry can tap into the popularity of cereal flavors by incorporating them into nut butter products, offering consumers a new snacking option. - **Specialty Spreads:** The specialty spreads industry can embrace texture innovation by developing nut butter spreads that combine smoothness and crunch, elevating their offerings in the market. ## Related on Trend Hunter - [Hot Honey Breakfast Cereals](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies.md) - [Salted Caramel-Flavored Cereals](https://www.trendhunter.com/trends/salted-caramel-1.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Nutty Wafer Cereals](https://www.trendhunter.com/trends/nutty-buddy-cereal.md) - [Organic Peanut Butter Cereals](https://www.trendhunter.com/trends/organic-peanut-butter-cocoa-crunch.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Honey-Packed Peanut Butters](https://www.trendhunter.com/trends/goober-honey.md) - [Crunchy Candy Bar Cereals](https://www.trendhunter.com/trends/reeses-puffs-cluster-crunch.md)