# Commemorative Peanut Butter Jars Whole Earth Golden Roasted Crunchy Nut Butter Celebrates Team GB By Laura McQuarrie | Published 2021-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-nut-butter References: [fabnews.live](https://fabnews.live/whole-earth-goes-for-gold-with-limited-edition-peanut-butter/) & [shop.wholeearthfoods](https://shop.wholeearthfoods.com/collections/award-winning-nut-butters) [Whole Earth](https://www.trendhunter.com/trends/whole-earth-100-nuts) is an official supplier to [Team GB](https://www.trendhunter.com/trends/reeses-medals) for the upcoming Tokyo Olympic Games and the brand created an exclusive crunchy nut butter to celebrate the team. The limited-edition peanut butter created in support of Team GB is made with roasted nuts, which gives it a naturally rich, golden color and a deep flavor. To play up the gold theme, the packaging for the limited-edition peanut butter product reworks the brand's classic jars to look like gold medals, complete with a golden union jack. In keeping with Whole Earth's approach to sustainability, the nut butter jars and seals are completely plastic-free. Packed with plant-based protein and all-natural ingredients, the peanut butter spread will be supplied to Team GB to keep them nourished and fueled. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Food Products:** Creating limited-edition food products for events and celebrations can motivate customers to make purchases and also increase brand exposure. - **Sustainable Packaging:** Developing packaging that is sustainable and plastic-free can resonate with eco-conscious consumers and position the brand as environmentally responsible. - **Plant-based Protein:** With the growing interest in plant-based protein, developing products that incorporate this ingredient can attract health-conscious consumers. ### Where This Applies - **Food and Beverage:** This trend is especially relevant to food and beverage companies that can develop and market limited-edition products to appeal to a wider audience. - **Sustainability:** Sustainable packaging can be applied to a variety of industries, including food and beverage, beauty, and fashion, creating opportunities for innovation and differentiation. - **Health and Wellness:** Incorporating plant-based protein can be particularly relevant for companies in the health and wellness space, including food and supplement companies. ## Related on Trend Hunter - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Squeezable Bottled Peanut Butters](https://www.trendhunter.com/trends/whole-earth-drizzler.md) - [Rainforest Protection Peanut Butters](https://www.trendhunter.com/trends/special-peanut-butter.md) - [Squeezable Caramel Nut Butters](https://www.trendhunter.com/trends/salted-caramel-drizzler.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md) - [Rewarding Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-medals.md) - [Herbaceous Peanut Butters](https://www.trendhunter.com/trends/sage-onion-stuffing-peanut-butter.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md)