# Hatch Chile Sushi Rolls Hissho Sushi is Serving Up a New Crunchy Hatch Chile Chicken Sushi Roll By Katherine Pendrill | Published 2022-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-hatch-chile-chicken-sushi-roll References: [chewboom](https://www.chewboom.com/2022/08/19/hissho-sushi-introduces-new-crunchy-hatch-chile-chicken-sushi-roll/)  Hatch chili season is upon us and U.S. sushi distributor [Hissho Sushi](https://www.trendhunter.com/trends/spicy-sushi-roll) is celebrating with a new Crunchy Hatch Chile Chicken Sushi Roll. Hissho Sushi recently teamed up with The [Hatch Chile Co.](https://www.trendhunter.com/trends/chopt-creative-salad-co) to launch the very special Crunchy Hatch Chile Chicken Roll. This supersized roll starts with grilled chicken, cream cheese, and avocado, all wrapped up in a layer of nori and rice. The whole roll is then topped with a flavorful Southwestern-style salsa made from a blend of [Hatch green chiles](https://www.trendhunter.com/trends/hatch-chile-pork-tenderloin), corn, red onion, cilantro, and crispy fried onions. The entire roll is then finished with a drizzle of spicy mayo, sriracha, and Japanese BBQ sauce for a sweet and spicy kick. The new Crunchy Hatch Chile Chicken Roll is available from 1,000 locations nationwide, including grocery stores, airports, and hospitals. Image Credit: Hissho Sushi ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hatch Chili Fusion:** The fusion of traditional sushi and New Mexican flavors presents an opportunity for fusion cuisine and discovery of new taste. - **Collaborative Marketing:** Partnering with local suppliers can create strategic alliances and expand market opportunities. - **Seasonal Product Innovation:** Launching new products that cater to seasonal markets can drive excitement and increase sales. ### Where This Applies - **Food and Hospitality:** Innovation in the food and hospitality industry can create cross-industry marketing opportunities for fusion cuisine. - **Agriculture and Farming:** Partnering with local farmers can diversify the supply chain and foster sustainable business practices. - **Retail and Supermarkets:** Supermarkets can leverage collaborations with local suppliers to produce high-demand and high-margin, seasonal products. ## Related on Trend Hunter - [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md) - [Spicy-Sweet Sushi Rolls](https://www.trendhunter.com/trends/honey-maple-smoked-salmon-roll.md) - [Hot Honey Sushi Rolls](https://www.trendhunter.com/trends/hot-hot-honey-roll.md) - [Spicy Chip-Inspired Sushi](https://www.trendhunter.com/trends/flamin-hot-cheeto-sushi.md) - [Warming Hatch Chile Salads](https://www.trendhunter.com/trends/chopt-creative-salad-co.md) - [Hatch Chile Mexican Dishes](https://www.trendhunter.com/trends/hatch-chile-smoked-pulled-pork.md) - [Square Spicy Tuna Sushi](https://www.trendhunter.com/trends/pressed-spicy-tuna-roll.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Citrusy Pepper-Flavored Sodas](https://www.trendhunter.com/trends/hatch-chile-lime-soda.md)