# Crunchy Candy Competitions M&M's New Flavor Vote Campaign Features Three Crunchy Flavors By Katherine Pendrill | Published 2018-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-flavors References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/11426-mms-unveils-three-new-flavors) & [flavorvote.mms.s3-website-us-east-1.amazonaws](http://flavorvote.mms.com.s3-website-us-east-1.amazonaws.com/) As part of its returning Flavor Vote campaign, [M&M's](https://www.trendhunter.com/trends/mms-munchums) has announced that it will be debuting three new crunchy flavor options. While fans are sure to love the limited-edition flavors, only one will become a permanent addition to the brand's lineup. Like its previous Flavor Vote campaign, M&M's is debuting three limited-edition flavors and asking fans to vote for their favorite of the bunch. This year, each of the new flavors is a crunchy option that boasts the brand’s signature crispy candy shell. On the inside, the Crunchy Raspberry variety features a rice crisp center, while the Crunchy Espresso flavor and Crunchy Mint flavor include a cocoa rice crisp center. While all the new crunchy flavors are sure to be a hit, fans can vote for their favorite by taking a photo and uploading it to flavorvote.mms.com. Image Credit: *M&M's.* ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Flavor Campaigns:** Brands can launch limited edition flavor campaigns, providing consumers with variations of existing products and creating a sense of exclusivity - **Crowdsourced Product Innovation:** Brands can invite customers to vote on their favorite flavors, allowing them to create a sense of investment and involvement in the product development process - **Crispy Candy Shell Innovation:** Brands can experiment with different textures and flavors of the crispy candy shell to create new products or twists on existing products ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can create limited edition flavors or crowdsourced innovation campaigns to keep their products interesting and engage with their customers - **Marketing and Advertising:** Marketing and advertising agencies can work with food and beverage companies to create engaging and interactive campaigns that involve customers in product development and decision-making - **Confectionery:** Confectionery companies can experiment with the crispy candy shell to create new products or flavors that stand out in a crowded market ## Related on Trend Hunter - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Textural Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-creamy-and-crunchy-peanut-butter-cups.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md)