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# Crunchy Baked Cranberries
Crunchy Cranberries Can Be Used as an Alternative to Freeze-dried Fruits

By Laura McQuarrie | Published 2019-01-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-cranberries
References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:37538/cat:43031) & [oceanspray](https://www.oceanspray.com/en/Corporate/Ingredients/Products/Crunchy-Cranberries)

[Ocean Spray's](https://www.trendhunter.com/trends/snack-medley) Crunchy Cranberries Sweetened Dried Cranberries are baked fruits that boast a crunchy texture and have the potential to be used in a myriad of ways, especially as a satisfying alternative to [freeze-dried fruits](https://www.trendhunter.com/trends/freeze-dried-green-olives). As part of Ocean Spray's proprietary drying process, the cranberries retain their natural red color, sweet-yet-tart flavor and all of the functional benefits of the berries, all the while offering a texture-rich experience and a "longer bowl life" as compared to their freeze-dried fruit counterparts.

These baked cranberries from Ocean Spray have the potential to be added to everything from [cereals and snacks to salads](https://www.trendhunter.com/trends/organic-fruit-snaps) and confectionery products and are being introduced to the market at a time when many food brands are focusing on the richly textured qualities of their products.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Crunchy Fruit Trend:** The popularity of crunchy fruit snacks is growing, offering opportunities for innovative products and packaging designs.
- **Alternative to Freeze-dried Fruits:** The demand for alternatives to freeze-dried fruits is increasing, creating opportunities for companies to create new product offerings with baked fruits.
- **Texture-rich Foods:** The trend towards texture-rich foods is opening up possibilities for incorporating crunchy cranberries into a wide range of food products.

### Where This Applies

- **Food and Beverage:** Food and beverage companies can explore the use of baked cranberries as an ingredient in various products, including cereals, snacks, salads, and confectionery items.
- **Snack Foods:** Snack food companies can benefit from incorporating crunchy cranberries into their product lines, offering consumers a unique and satisfying snacking experience.
- **Health and Wellness:** Health and wellness brands can leverage the functional benefits of baked cranberries to create nutritious and flavorful options for consumers seeking alternative fruit snacks.

## Related on Trend Hunter

- [Hybrid Cranberry Snacks](https://www.trendhunter.com/trends/snack-medley.md)
- [Snackable Spicy Cranberries](https://www.trendhunter.com/trends/chili-lime-craisins.md)
- [Crunchy Mulberry Snacks](https://www.trendhunter.com/trends/freeze-dried-fruit-snacks.md)
- [Sour-Sweet Dried Cranberries](https://www.trendhunter.com/trends/sour-blueberry-lemon-craisins.md)
- [Sour Cranberry Snacks](https://www.trendhunter.com/trends/patience-fruit-co.md)
- [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md)
- [Crunchy Fruit-Based Snacks](https://www.trendhunter.com/trends/dole-good-crunch.md)
- [Freeze-Dried Cookie Puffs](https://www.trendhunter.com/trends/cookie-bombs.md)
- [Dried Cranberry-Infused Cookies](https://www.trendhunter.com/trends/cranberry-white-chip.md)
