# Crunchy Korean Chicken Bowls Bonchon is Serving Up a New Crunchy Chicken Bowl Nationwide By Katherine Pendrill | Published 2022-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-chicken-bowl References: [chewboom](https://www.chewboom.com/2022/08/16/bonchon-launches-crunchy-chicken-bowl-nationwide/)  [Bonchon](https://www.trendhunter.com/trends/korean-chicken-sandwich) Chicken, the Dallas-based South Korean fried chicken restaurant franchise, recently announced the launch of its new Crunchy Chicken Bowl. A delicious twist on its signature Korean fried chicken, the new Crunchy Chicken Bowl has a bit of everything. The new dish starts with a bed of steamed white rice, which is then topped with crunchy romaine, fresh [sauteed vegetables](https://www.trendhunter.com/trends/flavorpacked-bowls), and a topping of sesame seeds. As for the chicken, customers have the option to choose Bonchon’s signature Soy Garlic or Spicy crunchy boneless chicken. Customers can also add a side of soy sauce or bibimbap sauce. While the new Crunchy Chicken Bowl was originally only sold at select locations, consumers can now order this tasty dish nationwide. Image Credit: Bonchon ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 33% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Korean Fried Chicken:** Expanding menu offerings to include popular Korean fried chicken can attract new customers and provide a unique competitive edge for restaurants. - **Customizable Bowls:** The option for customers to choose their own protein and toppings creates a personalized experience that can drive customer loyalty and repeat business. - **Global Flavor Fusion:** Incorporating traditional Korean flavors into popular menu items can appeal to adventurous customers looking to try new and diverse cuisine options. ### Industries Being Reshaped - **Quick-service Restaurants:** Adding Korean fried chicken and customizable bowls to the menu can differentiate quick-service restaurants and attract new customers looking for unique and flavorful options. - **Casual Dining:** Incorporating global flavor fusion into menu items can elevate the dining experience for casual dining restaurants and attract foodies looking for adventurous cuisine options. - **Food Delivery:** Partnering with restaurants that serve popular Korean fried chicken and customizable bowls can help food delivery services expand their offerings and serve a diverse customer base. ## Related on Trend Hunter - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md) - [Crispy Chicken Protein Bowls](https://www.trendhunter.com/trends/korean-crispy-chicken.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Korean-Style Crunchy Chicken](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken.md) - [Tasty Korean Meal Platters](https://www.trendhunter.com/trends/seoul-sampler.md) - [Korean-Style Chicken Bowls](https://www.trendhunter.com/trends/korean-bbq-chicken-bowl.md) - [Korean Cuisine QSR Bowls](https://www.trendhunter.com/trends/kfc-korean-bbq-bowls.md) - [Bulgogi-Focused Restaurant Menus](https://www.trendhunter.com/trends/bulgogi-takeover.md) - [Twisted Korean-Style Donuts](https://www.trendhunter.com/trends/korean-donuts.md)