# Dual-Texture Jelly Beans Brach's Crunchy Chewy Jelly Beans Have a Shell-Encased Gummy Center By Laura McQuarrie | Published 2026-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-chewy-jelly-bean References: [prnewswire](https://www.prnewswire.com/news-releases/ferraras-brachs-crunchy-chewy-jelly-beans-earns-top-seasonal-innovation-at-the-2026-sweets--snacks-expo-302776933.html) & [sweetsandsnacks](https://sweetsandsnacks.com/sweets-snacks-expo-announces-2026-most-innovative-new-product-awards-winners/)  Biting into a jelly bean delivers a satisfying snap through a firm shell before the soft, chewy center releases a burst of sweet, fruity flavor, and Brach's Crunchy Chewy Jelly Beans transforms the experience of this classic Easter treat with a crunchy shell and a soft gummy center. In 2026, the [National Confectioners Association's](https://www.trendhunter.com/trends/snack-pack-dr-pepper-juicy-gels) Sweets & Snacks Expo named [Ferrara's](https://www.trendhunter.com/trends/nerds-juicy-gummy-clusters) Brach's Crunchy Chewy Jelly Beans the Most Innovative New Product in the Seasonal Category. These innovative, dual-texture jelly beans will be available nationwide next spring, in the Easter seasonal set. Already, snackers love the [dual-texture experience](https://www.trendhunter.com/trends/face-twisters-sour-candy) of Ferrara's NERDS Gummy Clusters (and they earned Most Innovative New Product in the Non-Chocolate Category in 2025) and this sensorial, dual-texture jelly bean was created to feed the demand for bold flavors and unexpected textures. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 92% | Activity: 95% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dual-texture Confectionery:** Combining hard shells with gummy cores creates a contrasting mouthfeel that can redefine product hierarchies in the sweets category. - **Sensory-driven Snacking:** Consumers increasingly prioritize multisensory experiences, driving demand for products that pair novel textures with bold flavors. - **Seasonal Limited-edition Revivals:** Revitalizing classic seasonal treats with modern twists fuels short-term hype and extended brand relevance around holidays. ### Sectors Adopting This - **Confectionery Manufacturing:** Advances in molding and enrobing processes enable scalable production of multi-layered candies with stable texture contrast. - **Ingredient and Coating Technology:** New hydrocolloids, shell formulations, and crunchable inclusions offer opportunities to engineer precise snap-to-chew transitions. - **Retail and Seasonal Merchandising:** Retailers leveraging limited-time launches and curated seasonal assortments can shift purchasing rhythms and increase basket spend. ## Related on Trend Hunter - [Candy Cane Openers](https://www.trendhunter.com/trends/the-brachs-cane-opener.md) - [Candy Corn Suites](https://www.trendhunter.com/trends/candy-corn-suite.md) - [Globally Inspired Heart Candies](https://www.trendhunter.com/trends/brachs-conversation-hearts.md) - [Egg Hunt Hiding Services](https://www.trendhunter.com/trends/brachs-egg-hunt-hiders.md) - [Modernized Romantic Conversation Candies](https://www.trendhunter.com/trends/sweet-bright-conversation-hearts.md) - [Easter-Themed Retailer Candy Deals](https://www.trendhunter.com/trends/7eleven-easter-promotion.md) - [Festive Candy Salad Kits](https://www.trendhunter.com/trends/holiday-candy-salad-kit.md) - [Berry-Flavored Blue-Hued Christmas Candies](https://www.trendhunter.com/trends/blueberry-candy-canes.md) - [Customized Candy Jingles](https://www.trendhunter.com/trends/brachs-candy-cane-carol.md)