# Spicy Soccer Snacks The New Wild Habanero Crunchy Cheetos Celebrate the Copa América Tournament By Katherine Pendrill | Published 2016-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-cheetos References: [brandeating](http://www.brandeating.com/2016/06/habanero-cheetos-are-back-for-limited-time.html) & [walmart](http://www.walmart.com/ip/Cheetos-Wild-Habanero-Cheese-3-5z/130319281) To celebrate the start of the Copa América international men's soccer tournament, [Frito Lay](https://www.trendhunter.com/trends/jack-links-x-fritolay) has brought back the Wild Habanero Crunchy Cheetos it originally debuted in 2010. Dubbed the "Official Snack of the [Mexican National Soccer Team](https://www.trendhunter.com/trends/ultimate-fajita-feast)," the crunchy cheese sticks are perfect for soccer fans looking for a spicy game-day snack. The new Wild Habanero Crunchy Cheetos are similar to the regular Crunchy Cheetos in that they feature a distinctly crunchy texture. However, the new flavor combines habanero chiles with mild cheddar, cheese and lime to pack a more powerful flavor punch. The new flavor is also noticeably darker in color, meaning snackers are likely to end up with orange-stained fingers by the time they polish off a bag. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Sports Snacks:** The trend of introducing spicy and unique flavor snacks to promote and celebrate sports events. - **Global Sports Celebrations:** Companies are leveraging global sports events to introduce relevant products based on local tastes and preferences. - **Flavor Innovation:** The trend of experimenting with unique flavors and ingredients to disrupt traditional snack offerings. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for the Food and Beverage industry to expand to unique and celebratory snacks for different regional sports events. - **Marketing and Advertising:** Sports events offer interesting opportunities for marketing and advertising campaigns around unique snack offerings. - **Food Retail:** Retailers can take advantage of global sports events to stock up on unique flavors of classic snacks and introduce new offerings. ## Related on Trend Hunter - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Spherical Cheesy Snack Bites](https://www.trendhunter.com/trends/chile-cheese-cheetos.md) - [Smoky Extra-Spicy Snack Puffs](https://www.trendhunter.com/trends/cheetos-flamin-hot-smoky-ghost-pepper-puffs.md) - [Sweetly Spicy Snack Products](https://www.trendhunter.com/trends/sweet-carolina-reaper-cheetos.md) - [Ginger-Spiced Cheese Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-tangy-chili-fusion.md) - [Tangy Chilli Chips](https://www.trendhunter.com/trends/frito-lay-1.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md)