# Sour Crunchy Candies Trolli's Sour Brite Crunchy Crawlers Have a Thin Shell and a Chewy Center By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchy-candies References: [prnewswire](https://www.prnewswire.com/news-releases/ferrara-candy-companys-trolli-takes-home-two-most-innovative-new-product-awards-at-2019-sweets--snacks-expo-300854846.html) & [trolli](https://www.trolli.com/) Some of the most popular sour candies on the market are either soft and gummy or entirely hard candies but [Trolli's](https://www.trendhunter.com/trends/sour-electric-crawlers) newest crunchy candies give people of all ages the chance to enjoy a fun new take on its classic [sour gummy worms](https://www.trendhunter.com/trends/trolli-sour-blast). The all-new Sour Brite Crunchy Crawlers introduce dual textures in the form of a thin, crunchy outer shell and a flavored fruity center that is chewy. This new creation from Trolli was inspired by the fact that consumers are looking for multi-sensorial experiences and the Sour Brite Crunchy Crawlers certainly deliver with their intriguing textures and watermelon-strawberry, orange-raspberry and cherry-lemon flavors. At the Sweets & Snacks Expo, the Trolli Sour Brite Crunchy Crawlers won the Best in Show Most Innovative Product Award. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Candies:** Opportunity to explore the combination of textures and flavors to create a unique candy experience. - **Dual-texture Treats:** Innovation opportunity to create candies that have a crunchy outer shell with a soft chewy center. - **Fruity Shell Candies:** Opportunity to experiment with different fruity flavors for candy shells and see how they mix with chewy centers. ### Sectors Adopting This - **Confectionery:** Opportunity for candy manufacturers to explore new textures and flavors to create unique candies. - **Food and Beverage:** Innovation opportunity for food and beverage companies to create multi-sensorial products that satisfy customers' cravings for unique experiences. - **Packaged Food:** Opportunity for companies to invest in research and development of new products that offer consumers an exciting novelty in the form of flavor and texture combined. ## Related on Trend Hunter - [Dual-Texture Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-duo-crawlers.md) - [Dual-Flavor Sour Candies](https://www.trendhunter.com/trends/sour-electric-crawlers.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Berry-Citrus Sour Candies](https://www.trendhunter.com/trends/trolli-1.md) - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Candy Shelled Gummies](https://www.trendhunter.com/trends/gummisnaps.md) - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md) - [Cartoon-Themed Sour Candies](https://www.trendhunter.com/trends/trolli-sour-brite-crawlers.md)