# Artisan Flavor Cracker Ranges The New Crunchmaster Crackers Acknowledge Changing Consumer Tastes By Michael Hemsworth | Published 2018-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunchmaster-cracker References: [preparedfoods](https://www.preparedfoods.com/articles/121134-th-foods-unveils-new-products-flavors) & [crunchmaster](https://crunchmaster.com) Many consumers have taste preferences that are shifting from mainstream products to more artisanal varieties, which is seeing new lineups from brands like Crunchmaster crackers come about. The brand has introduced a wide array of different flavors including such options as 'Protein Brownie Thins,' 'Chile Pasilla' and 'Aged White Cheddar' amongst many others to satisfy changing consumer taste preferences. Snacking is continuing to show little sign of slowing down amongst busy consumer demographics like Millennials, which is seeing many brands acknowledge this with tasty products that are widely available. The entire collection of new Crunchmaster cracker flavors are set to be rolled out over the course of the year to offer consumers a new option to pick up when looking for something different from the ordinary. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shift to Artisanal Products:** Shifting consumer taste preferences are driving the demand for more artisanal varieties of products. - **Expanding Flavor Options:** Brands are introducing a wide array of different flavors to cater to changing consumer tastes. - **Growing Snacking Market:** The snacking market, especially among busy consumer demographics like Millennials, shows no signs of slowing down. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the shift towards artisanal products by offering a wider range of artisanal flavors and options. - **Snack Food:** The snack food industry can leverage expanding flavor options to create new and innovative snacks that cater to changing consumer preferences. - **Convenience Stores:** Convenience stores can tap into the growing snacking market by stocking up on a variety of flavorful snacks to meet the demands of busy consumers. ## Related on Trend Hunter - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Avocado Toast Crackers](https://www.trendhunter.com/trends/avocado-toast-crackers.md) - [Better-For-You Sandwich Crackers](https://www.trendhunter.com/trends/mavericks-snacks-sandwich-crackers.md) - [Flavorful Nutrient-Dense Crackers](https://www.trendhunter.com/trends/simple-mills-products.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Flavor-Forward Protein Snacks](https://www.trendhunter.com/trends/two-snack-categories.md)