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# Unexpectedly Bold Chip Flavors
The New Lorenz Snacks Crunchips Wow Flavors are Balanced

By Michael Hemsworth | Published 2020-05-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/crunchips-wow
References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/lorenz-snacks-adds-new-additions-crunchips-range-05-05-2020/) & [lorenz-snackworld](https://www.lorenz-snackworld.com)

These new Lorenz Snacks Crunchips Wow flavors have been unveiled by the brand in the UK to help offer consumers a bold option to choose when looking for their next [snack chip](https://www.trendhunter.com/trends/walkers-chips) to enjoy. The crisps come in two new flavors including Incredible Paprika & Sour Cream Pleasure and Terrifying Jalapeño & Cream Cheese Inferno, which are both characterized by their distinctly bold profiles. The products are part of the continued consumer interest in [bold, spice-forward snacks](https://www.trendhunter.com/trends/mccoys-hot-n-spicy-snack-chips) as they seek out ways to incorporate their preference for [premium recipes](https://www.trendhunter.com/trends/pringles-chip-flavors) into their lifestyle.

The new Lorenz Snacks Crunchips Wow flavors are available now in packs of 12 80-gram bags that feature a suggested retail price point of just £1 to make them an accessible snack option for consumers.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 11% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Bold Chip Flavors:** Disruptive innovation opportunity: Create unique and adventurous chip flavors that cater to consumers seeking bold and exciting taste experiences.
- **Spice-forward Snacks:** Disruptive innovation opportunity: Develop a range of snacks with a focus on spice-forward flavor profiles to cater to the growing consumer interest in bold and intense taste sensations.
- **Premium Snack Recipes:** Disruptive innovation opportunity: Create premium snack recipes that incorporate high-quality ingredients and offer consumers a more indulgent snacking experience.

### Industries Being Reshaped

- **Snack Food Industry:** Disruptive innovation opportunity: Introduce innovative and unique chip flavors to capture consumer interest and differentiate from competitors in the snack food market.
- **Flavoring Industry:** Disruptive innovation opportunity: Develop bold and unconventional flavorings to meet the demand for unique and exciting taste experiences in the snack food and beverage industries.
- **Convenience Stores:** Disruptive innovation opportunity: Partner with snack food brands to offer exclusive and limited-edition bold chip flavors in convenience stores, attracting customers looking for new and exciting snacks.

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