# Mysterious Snacking Ads Cheetos is Introducing Crunch Pop Mix with a Super Bowl Ad Spot By Laura McQuarrie | Published 2021-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crunch-pop-mix References: [prnewswire](https://www.prnewswire.com/news-releases/cheetos-returns-to-the-super-bowl-stage-with-mysterious-or-mischievous-campaign-starring-ashton-kutcher-301208362.html) & [youtu.be](https://youtu.be/dblTA3ecAvY) [Cheetos'](https://www.trendhunter.com/trends/cheetos-pretzel-bites) Crunch Pop Mix is a new snack that promises to steal the spotlight at Super Bowl LV thanks to an ad spot featuring Ashton Kutcher. At the last Super Bowl, Cheetos introduced Cheetos Popcorn and for this year's event, the brand is preparing to share a new snack that combines classic Cheetos Crunchy with Cheetos Popcorn. The story of the Cheetos Crunch Pop Mix is set to unfold with the discovery of [Cheetle](https://www.trendhunter.com/trends/chesterville)-covered evidence, as depicted in the teaser trailer for the Super Bowl commercial. This new snack from Cheetos taps into the popularity of [food mashups](https://www.trendhunter.com/trends/chex-mix-sweet-salty) and it shares a new way for Cheetos fans to enjoy a mix of flavors and textures in a single handful. Image Credit: Cheetos ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Food Mashup Mania:** There is an opportunity for food companies to create new snacks by combining classic snacks in unique ways. - **Celebrity Endorsement:** There is an opportunity for brands to partner with celebrities to increase the hype around new product launches. - **Narrative Advertisement:** There is an opportunity for brands to invest in storytelling through their advertisements in order to create memorable experiences for consumers. ### Industries Being Reshaped - **Snack Food:** Snack food companies can take advantage of the food mashup trend to create unique products and stand out in a crowded market. - **Celebrity Marketing:** Marketing agencies and companies can leverage the influence of celebrities to create buzz around new product launches. - **Advertisement:** Creative agencies can help brands craft narrative-driven advertisements that captivate audiences and leave a lasting impression. ## Related on Trend Hunter - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cinnamon-sugar.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Gen Z-Targeted Snack Puffs](https://www.trendhunter.com/trends/cheetos-snacks.md)