# Chip-Flavored Peanuts The Doritos Crunch Mix is Packed with Protein and Flavor By Michael Hemsworth | Published 2017-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crunch-mix References: [brandeating](http://www.brandeating.com/2017/11/frito-lay-unleashes-new-doritos-flavored-peanuts.html) & [fritolay](https://www.fritolay.com) The Doritos Crunch Mix has been created to offer consumer a familiar taste experience that is packed with a [natural source of protein](https://www.trendhunter.com/trends/protein-chips1) to keep them feeling fuller for longer. The Doritos Crunch Mix has been announced in unison with the Doritos Crunch Nuts snacks that are all made with [roasted peanuts](https://www.trendhunter.com/trends/protein-nut-crunch) that have been covered with a crunchy corn chip exterior. The Crunch Mix contains a mix of crunchy snacks including pretzel bites and corn sticks, while the Crunch Nuts contains just the chip-covered peanuts. The Doritos Crunch Mix and Crunch Nuts come in two flavor options including Nacho Cheese and [Cool Ranch](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch), which makes them a new snack with a familiar taste that will be favored by fans of the original snacks. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-packed Snacks:** The creation of protein-packed snacks like the Doritos Crunch Mix is an opportunity for companies to meet the increasing demand for healthy snacks. - **Innovative Snack Flavors:** The release of chip-flavored peanuts like the Crunch Nuts is an opportunity for snack manufacturers to experiment with innovative and unexpected flavor combinations. - **Convenience Snacking:** The popularity of snack mixes like the Doritos Crunch Mix is an opportunity for convenience stores and vending machines to offer a wider variety of portable and satisfying snack options. ### Industries Being Reshaped - **Snack Manufacturing:** The snack manufacturing industry can explore new flavor combinations and healthy snack options to meet the demand for convenient, satisfying, and healthier snacks. - **Convenience Stores:** Convenience stores have an opportunity to increase revenue by offering a wider range of portable and satisfying snack options that meet customer demand for healthy and convenient snacking. - **Vending Machines:** Vending machine owners can attract more customers with a wider variety of snack options that satisfy customer cravings for healthy, tasty, and portable food on-the-go. ## Related on Trend Hunter - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md) - [Meta Chip-Infused Chip Dips](https://www.trendhunter.com/trends/doritos-dip.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Crunchy Nut-Free Snack Products](https://www.trendhunter.com/trends/proper-crunch-corn.md) - [Chip-Inspired Snack Dips](https://www.trendhunter.com/trends/doritos-dips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md)