# Millennial-Targeted Cider Flavors Crumpton Oaks is Launching Two New Flavors to Broaden Reach By Michael Hemsworth | Published 2021-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crumpton-oaks References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/crumpton-oaks-expands-portfolio-with-on-trend-flavours-04-03-2021/) & [crumptonoaks](https://www.crumptonoaks.co.uk) These new [Crumpton Oaks](https://www.trendhunter.com/trends/crumpton-oaks-cider) ciders are being launched by the brand to offer [Millennial](https://www.trendhunter.com/trends/j2o-dragonberry) shoppers a flavor that has their taste preferences in mind. The ciders come in Dark Fruit and Cherry & Berry flavor options, which are both available now in both two-liter bottles as well as four-packs of cans. The drinks maintain a premium flavor experience that is also focused on accessibility with a competitive price point for consumers to easily pinpoint thanks to its on-pack placement. Brand Manager Alison Reilly spoke on the new Crumpton Oaks ciders saying, "Cherry & Berry is a well-known flavor combination in soft drinks but completely new to the cider category. The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer. Twenty-eight to thirty-four-year-olds also account for the biggest share in total fruit cider growth which presents a huge opportunity for Crumpton Oaks – especially via innovative fruit flavors like Cherry & Berry.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Millennial-targeted Fruit Ciders:** Brands can capitalize on the growing fruit cider market by creating innovative flavor combinations that appeal to younger generations. - **Premium Accessibility:** Brands can create products that offer both a premium flavor experience and a competitive price point for consumers to increase accessibility and appeal to a wider audience. - **Innovative Packaging Placement:** Brands can increase sales by strategically placing on-pack pricing information in easily noticeable locations on their product packaging. ### Who This Affects Most - **Beverage Industry:** Brands in the beverage industry can create new and innovative fruit cider offerings that appeal to younger generations and meet their changing taste preferences. - **Packaging Industry:** Brands in the packaging industry can offer innovative packaging solutions that help brands increase sales by placing pricing information in easily noticeable locations on their products. - **Market Research Industry:** Market research firms can provide valuable insights to brands in the beverage industry by analyzing consumer data to identify trends and changing taste preferences. ## Related on Trend Hunter - [Summertime Berry-Flavored Ciders](https://www.trendhunter.com/trends/crumpton-oaks-cider.md) - [Fruit-Forward Blackcurrant Ciders](https://www.trendhunter.com/trends/thatchers-apple-blackcurrant.md) - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [English Confection-Themed Ciders](https://www.trendhunter.com/trends/brothers-cherry-bakewell-cider.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Boldly Flavored Cider Ranges](https://www.trendhunter.com/trends/kopparberg-sweet-vintage.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md)