# Gut Health-Improving Dog Food The Crumps' Naturals 'Gutsy' Range Addresses Digestion By Jana Pijak | Published 2019-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crumps-naturals References: [crumps](https://www.crumps.ca/webapp/wcs/stores/servlet/en/crumpsb2c/products/gutsy--dehydrated-chicken-dinner-gcb) The 'Gutsy' range by Crumps' Naturals addresses digestion and helps pets maintain overall [gut health](https://www.trendhunter.com/trends/heyhunger). Available in two flavor varieties -- Chicken and Salmon & Trout dinners -- the product features a [dehydrated formula](https://www.trendhunter.com/trends/whole-food-mixer) and is made using high quality and toxin-free ingredients. These include hormone-free chicken and fish along with organic fruits and vegetables that offer nutrition and great taste at once. These nutritious dog food varieties by Crumps' Naturals are also prepared in Canada and confirm the brand's dedication to only the best ingredients. Aiming to raise awareness about premium food options for man's best friend, the company also offers artisan treats like its signature '[Sweet Potato Fries](https://www.trendhunter.com/trends/robotic-concession-machines)' for dogs and other novelty items like its beef liver sprinkles which can be conveniently used as a garnish for other pet meals. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Digestion-boosting Pet Food:** Creating pet food that specifically targets digestion issues presents an opportunity for disruptive innovation in the pet industry. - **Dehydrated Dog Food:** Developing dehydrated dog food formulas using high-quality and toxin-free ingredients is a potential area for disruptive innovation in the pet food industry. - **Premium Food Options for Pets:** Offering premium food options for pets, including nutritious ingredients and artisan treats, presents an opportunity for disruptive innovation in the pet food market. ### Where This Applies - **Pet Food:** Innovating in the pet food industry by creating products that improve digestion and contain high-quality ingredients can disrupt the market. - **Organic Food:** Developing organic pet food options that provide nutrition and great taste can disrupt the organic food industry. - **Pet Treats:** Creating unique and nutritious pet treats, such as the 'Sweet Potato Fries,' offers a disruptive opportunity in the pet treat industry. ## Related on Trend Hunter - [Digestive Health Pet Foods](https://www.trendhunter.com/trends/butchers-best-signature-menu.md) - [Pet Health Solutions](https://www.trendhunter.com/trends/go-solutions.md) - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [Slow-Cooked Dog Foods](https://www.trendhunter.com/trends/fresh-catch-dog-food.md) - [Pet Microbiome Supplements](https://www.trendhunter.com/trends/gutwell-1.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Gut-Friendly Dog Supplement Chews](https://www.trendhunter.com/trends/supplement-chew.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md)