# Double Layered Strawberry Shortcakes Crumbl's New Strawberry Shortcake Features House-Made Jam By Katherine Pendrill | Published 2024-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crumbls-new-strawberry-shortcake References: [brandeating](https://www.brandeating.com/2024/06/crumbl-bakes-new-strawberry-shortcake.html)  [Crumbl's](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie) new Strawberry Shortcake is the latest non-cookie option to join the cookie shop's rotating limited-time menu. Available for the week ending on July 6, 2024, Crumbl's new Strawberry Shortcake is a delicious option for those looking for a break from the brand's usual cookie offerings. The new Strawberry Shortcake features two layers of vanilla shortcake slathered with light and fluffy fresh whipped cream, as well as a sweet house-made strawberry jam. The whole thing is a perfect nod to summer as we enter peak berry season. Alongside the new Strawberry Shortcake, Crumbl will also be serving up its usual array of cookies, with options including a patriotic take on its signature [Birthday Cake Cookie](https://www.trendhunter.com/trends/red-white-and-blue-menu) (for the 4th of July) and a summery Apple Pie Cookie. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 31% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Dessert Innovations:** New limited-time offerings highlight seasonal ingredients, providing a fresh appeal to consumers during peak seasons. - **Elevated Comfort Foods:** Enhancing traditional comfort foods with gourmet twists attracts a more diverse customer base seeking familiar yet novel experiences. - **Mix-category Menus:** Exploring beyond standard product categories can engage customers looking for variety and innovation within a single brand. ### Industries Being Reshaped - **Bakery and Confectionery:** The bakery industry sees a trend in incorporating fresh, seasonal fruits into classic desserts for enhanced flavor and novelty. - **Hospitality and Food Service:** Restaurants and cafes are diversifying their menus with limited-time items to maximize appeal and seasonal relevance. - **Specialty Desserts and Sweets:** Specialty dessert shops employing artisanal and house-made components gain a competitive edge by emphasizing quality and uniqueness. ## Related on Trend Hunter - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Fruity Cheesecake-Based Cookies](https://www.trendhunter.com/trends/strawberry-cheesecake-cookie.md) - [Strawberry-Centric Summer Menus](https://www.trendhunter.com/trends/crumbl-strawberry-summer.md) - [Fruity Caramelized Biscuit Cookies](https://www.trendhunter.com/trends/strawberry-biscoff-cookie.md) - [Layered Cake Cup Confections](https://www.trendhunter.com/trends/berry-trifle-cake-cup.md) - [Balanced Strawberry-Infused Brownies](https://www.trendhunter.com/trends/strawberry-brownie.md) - [Chilled Summer-Forward Cup Treats](https://www.trendhunter.com/trends/chocolate-strawberry-cups.md) - [Triple Berry-Packed Cookies](https://www.trendhunter.com/trends/triple-berry-cobbler.md) - [Citrusy Blackberry Cookies](https://www.trendhunter.com/trends/lemon-blackberry-cookies.md)