# Scrunchable Maps The Crumbled City Map by Emanuele Pizzolorusso By Meghan Young | Published 2010-03-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/crumbled-city-map References: [coolhunting](http://www.coolhunting.com/travel/crumpled-city-m.php) & [pizzolorusso](http://www.pizzolorusso.com/index.php?/project/progetto-2/) Perhaps this doesn't necessarily apply to the younger generations with their GPS systems and [iPhone](https://www.trendhunter.com/trends/city-guide-resorts) apps, but many of us have once struggled futilely with [paper maps](https://www.trendhunter.com/trends/pastmaps) before. However, with the Crumbled City map, this is no longer a problem. Designed by Emanuele Pizzolorusso, the Crumbled City map is printed on Tyvek, allowing travellers a hassle-free option when touring new and unfamiliar territories. [Fitting easily into a sack](https://www.trendhunter.com/trends/nanobag-daypack), this is one map that won't make you curse in frustration. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Portable Maps:** The Crumbled City map demonstrates the trend of portable maps that are easy to carry and use while traveling. - **Durable Materials:** The use of Tyvek in the Crumbled City map showcases the trend of using durable materials in map design for long-lasting usability. - **Innovative Map Design:** The Crumbled City map represents an innovative approach to map design by allowing users to crumble and fold the map for easy storage and convenience. ### Industries Being Reshaped - **Travel and Tourism:** The travel and tourism industry can benefit from the trend of portable maps, as it provides a convenient and user-friendly navigation tool for travelers. - **Printing and Paper:** The use of Tyvek in map printing presents an opportunity for the printing and paper industry to explore new durable materials for various applications. - **Outdoor Gear and Accessories:** The innovative design of the Crumbled City map opens up opportunities for the outdoor gear and accessories industry to create versatile and practical map products for adventurers and hikers. ## Related on Trend Hunter - [Map-Inspired Fleece Blankets](https://www.trendhunter.com/trends/xplorer-maps.md) - [Photo-Sharing Memory Maps](https://www.trendhunter.com/trends/memorymaps.md) - [Interactive Travel Map Apps](https://www.trendhunter.com/trends/proxi-travel-app.md) - [Social Trip-Planning Apps](https://www.trendhunter.com/trends/tripmap.md) - [City Navigation Tools](https://www.trendhunter.com/trends/open-path.md) - [Interactive Mapping Solutions](https://www.trendhunter.com/trends/interactive-map.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md)