# Cookie Brand Breakfast Cereals Crumbl Cereal Was Created in Partnership with the WK Kellogg Co By Michael Hemsworth | Published 2024-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crumbl-cereal References: [snackandbakery](https://www.snackandbakery.com/articles/111542-crumbl-wk-kellogg-partner-on-cookie-cereal) & [wkkellogg](https://www.wkkellogg.ca/en-ca/home.html)  The [Crumbl Cereal](https://www.trendhunter.com/trends/crumbl-breakfast-week) has been introduced through a partnership with the signature cookie brand and [WK Kellogg Co](https://www.trendhunter.com/trends/wk-kellogg) as a delicious, dessert-like breakfast option for consumers to try out this summer. The cereal, formally titled the Kellogg's Crumbl Chocolatey Chip Cereal, blends tastes and textures together to mimc the experience of enjoying a Crumbl Milk Chocolate Chip cookie. The cereal was created by the menu and R&D team over at Crumbl with the Food Designers at the WK Kellogg Co to ensure the product would stay true to the brand, but also work within Kellogg's existing food lineup. Crumbl Founder Sawyer Hemsely spoke on the Crumbl Cereal saying, "This partnership between Crumbl and [Kellogg’s](https://www.trendhunter.com/trends/frosty-chocolatey-cereal) represents a fusion of two brands known for their dedication to delivering exceptional food experiences. Whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile." Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 84% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Breakfast Foods:** Blending dessert flavors into traditional breakfast items provides an indulgent morning treat for consumers. - **Collaborative Brand Extensions:** Partnerships between well-known brands can create innovative products that resonate with both brands' audiences. - **Textured Cereal Options:** Incorporating diverse textures into cereal products enhances the eating experience and offers a unique market differentiation. ### Where This Applies - **Food & Beverage:** The intersection of snack and breakfast foods opens new avenues for flavor innovation and consumer engagement. - **Consumer Packaged Goods:** Collaborations in the CPG industry can lead to unique product offerings that stand out on crowded shelves. - **Brand Partnerships:** Strategic alliances between brands can leverage combined strengths to introduce cross-market products. ## Related on Trend Hunter - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Breakfast-Themed Dessert Menus](https://www.trendhunter.com/trends/crumbl-breakfast-week.md) - [Ice Cream Milkshake Cereals](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake.md) - [Collaborative Breakfast Cookies](https://www.trendhunter.com/trends/strawberry-pop-tarts-cookie.md) - [Caramelized Cookie Cereals](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc.md) - [Cereal-Celebrating Cookie Promotions](https://www.trendhunter.com/trends/chip-city-cookies-cereal-week.md) - [Chocolate Ice Cream-Flavored Cereals](https://www.trendhunter.com/trends/frosty-chocolatey-cereal.md) - [Nutty Wafer Cereals](https://www.trendhunter.com/trends/nutty-buddy-cereal.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md)