# 70s Magazine-Themed Editorials Gucci Highlights Two Chunky Sneakers in the Cruise 2019 Capsule By Amy Duong | Published 2018-11-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/cruise-2019 References: [hypebeast](https://hypebeast.com/2018/11/gucci-rhyton-flashtrek-cruise-2019-lookbook) & [gucci](https://www.gucci.com/us/en/) Luxury fashion house [Gucci](https://www.trendhunter.com/trends/shift-sneaker) highlights two signature sneaker models in the new Cruise 2019 collection -- the Flashtrek and the Rhyton are sneakers that originally made their debut during the unveiling of the Pre-Fall 2018 capsule. The footwear designs boast [chunky structures](https://www.trendhunter.com/trends/noir-kei) and sit in the spotlight of the house's new editorial. The main theme that the lookbook takes on is a 70s magazine aesthetic as retro ads. This is translated through cues such as retro gray settings, furniture, flamingo motifs, and marmalade. Some special details that adorn the sneakers include a large red lip with a snake-like tongue coming out of it adorning the Rhyton model and crystal-infused harness over the chunky Flasktrek sneakers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Retro Aesthetic:** Disruptive innovation opportunity: Create vintage-inspired fashion collections that tap into nostalgia and nostalgia-driven consumer demand. - **Chunky Sneakers:** Disruptive innovation opportunity: Develop technologically advanced, comfortable, and sustainable sneakers with bold and oversized designs. - **Crystal Infused Accessories:** Disruptive innovation opportunity: Explore the use of crystals and other unconventional materials in fashion accessories to create unique and luxurious designs. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology and sustainability into fashion production processes to meet the demand for eco-friendly and innovative designs. - **Advertising:** Disruptive innovation opportunity: Leverage retro and nostalgia-inspired advertising campaigns to capture the attention of consumers and stand out in a crowded market. - **Interior Design:** Disruptive innovation opportunity: Combine vintage aesthetics with modern functionality in interior design to create unique and captivating spaces that evoke nostalgia. ## Related on Trend Hunter - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Bold Chunky Technical Sneakers](https://www.trendhunter.com/trends/ugg-ca805.md) - [Futuristic Sandal Hybrid Sneakers](https://www.trendhunter.com/trends/versace-mercury.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Chunky Luxe Lifestyle Sneakers](https://www.trendhunter.com/trends/dior-chrono.md)