# Cruelty-Free Makeup Brushes These Vegan Brushes Mimic the Feel of Animal Hair Bristles By Katherine Pendrill | Published 2015-11-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/crueltyfree-makeup-brushes References: [bustle](http://www.bustle.com/articles/121797-wet-n-wild-cruelty-free-makeup-brushes-are-cheap-chic-vegan-perfection) & [wetnwildbeauty](http://www.wetnwildbeauty.com/cruelty-free) 'Wet n Wild' is set to release a line of cruelty-free makeup brushes that provide an inexpensive alternative for conscious consumers. Many high-quality makeup brushes are made from animal hair because the natural imperfections that occur across the length of the hair allow for better product application. This company has found a way to mimic the feel of animal hair bristles without harming any living creatures in the process. The new Wet n Wild cruelty-free makeup brushes are designed to offer a [vegan-friendly alternative](https://www.trendhunter.com/trends/vegan-skincare-products) for beauty enthusiasts. The brushes features stark white handles and dip-dyed pink bristles. Instead of animal hair, the bristles are made from synthetic thermoplastic polymer complex. This material mimics the micro-breaks that occur in real animal hair, which ensures that cosmetics go on smoothly. The new set contains 17 vegan brushes, which means there is a cruelty-free option for applying any type of product. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Inexpensive Cruelty-free Alternatives:** This trend highlights the opportunity for businesses to develop low-cost cruelty-free products as an alternative to traditional options. - **Vegan-friendly Beauty Products:** This trend indicates the potential for companies to create more vegan-friendly beauty products to cater to conscious consumers. - **Synthetic Materials Mimicking Animal Hair:** This trend presents an opportunity for businesses to innovate and create synthetic materials that accurately mimic the feel and performance of animal hair in cosmetic brushes. ### Where This Applies - **Beauty and Cosmetics:** Companies in the beauty and cosmetics industry can capitalize on the growing demand for cruelty-free and vegan-friendly products by developing new lines of high-quality brushes. - **Manufacturing:** The manufacturing industry can explore new technologies and materials to create synthetic fibers that closely replicate the properties of animal hair, opening up avenues for disruptive innovation in various applications. - **Consumer Goods:** The consumer goods industry can tap into the trend of cruelty-free and vegan-friendly products by expanding their offerings to include more ethical alternatives, such as eco-friendly brushes made from sustainable materials. ## Related on Trend Hunter - [Vegan Hair Brushes](https://www.trendhunter.com/trends/vegan-hair-brush.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md)