# Color-Adjusting Cruelty-Free Lipsticks Blush & Whimsy's Product Adjusts to Body Temperature & pH By Kalin Ned | Published 2018-09-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/crueltyfree-lipstick References: [blushwhimsy](https://blushwhimsy.com/) Blush & Whimsy boasts a beautiful cruelty-free lipstick offering that does not only look exceptionally appealing in its gorgeous gold-toned tube but is also incredibly functional and automatically customizable. Finding the right color is often a mission but this cosmetic product absolutely takes out the guesswork in its entirety. When applied, the cruelty-free lipstick has the convenient property of changing the color based on the temperature of the skin and pH levels. Despite its features, Blush & Whimsy's product includes gentle ingredients like cocoa butter, olive oil, and grape seed oil. The recipe is paraben and gluten-free as well. In addition to being highly adaptable to color palettes, the [cruelty-free lipstick is also community-oriented](https://www.trendhunter.com/trends/precision-lipstick-crayon). Blush & Whimsy empower people with Down Syndrome, ALS, disabled veterans and the elderly through employment. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Color-adjusting Lipstick:** The trend of color-adjusting lipsticks offers innovative and personalized beauty experiences for consumers. - **Cruelty-free Cosmetics:** The rising trend of cruelty-free cosmetics presents disruptive opportunities for businesses to meet the growing demand for ethical and animal-friendly products. - **Inclusive Employment:** The trend of inclusive employment creates opportunities for businesses to not only make a social impact but also benefit from diverse and inclusive workforces. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of color-adjusting lipsticks to offer unique products that meet individual customer preferences. - **Ethical Consumer Goods:** The trend of cruelty-free cosmetics opens up new segments in the ethical consumer goods industry, allowing businesses to cater to conscious consumers seeking cruelty-free options. - **Social Impact and Inclusion:** Businesses focused on social impact and inclusion can utilize the trend of inclusive employment to create opportunities for marginalized individuals and build diverse and inclusive workforces. ## Related on Trend Hunter - [Adaptive Lip Colors](https://www.trendhunter.com/trends/adaptive-lip-color.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md) - [pH-Activated Blush Sticks](https://www.trendhunter.com/trends/dior-backstage-rosy-glow-stick.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Color-Changing Jelly Tints](https://www.trendhunter.com/trends/phreeze.md) - [Color-Changing Beauty Sticks](https://www.trendhunter.com/trends/color-twister.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md)