# Ethical Goose Down Jackets This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down By Katherine Pendrill | Published 2015-12-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/crueltyfree-coats References: [kickstarter](https://www.kickstarter.com/projects/antarpenguin/this-winter-no-goose-will-suffer-for-your-warmth?ref=category) & [antarpenguin](http://antarpenguin.com) 'Antar Penguin' recently launched a new crowdfunding campaign for its cruelty-free coats. Goose down is a warm and functional material that makes great insulation for winter jackets. The problem is that mass-market down is largely plucked from live geese that live in less than ideal conditions. Antar Penguin wants to offer a more ethical option for consumers who are still interested in [goose down products](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket). Antar Penguin produces [high-quality jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi) that are made from ethically-colected goose down. Instead of live-plucking, the brand relies on down that comes from geese that have been killed for their meat. The down that is collected is also used more effectively than in a regular jacket. This means that the same degree of warmth is achieved with less down. Although the use of goose down is likely to remain a common practice, Antar Penguin provides a more ethical option in the form of its cruelty-free coats. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Goose Down:** Opportunity to disrupt the market by offering cruelty-free coats made from ethically-collected goose down. - **Sustainable Fashion:** Opportunity to cater to the increasing demand for sustainable and ethically-produced fashion products. - **Animal Welfare:** Opportunity to address the growing concern for animal welfare in the fashion industry by offering cruelty-free alternatives. ### Sectors Adopting This - **Fashion:** Opportunity to innovate within the fashion industry by offering ethically-produced and sustainable clothing. - **Outdoor Gear:** Opportunity to disrupt the outdoor gear industry by providing cruelty-free jackets with high-quality insulation. - **Ethical Consumer Goods:** Opportunity to tap into the market of ethical consumer goods by offering cruelty-free and sustainable products. ## Related on Trend Hunter - [Ethical Performance Down Jackets](https://www.trendhunter.com/trends/shackleton-down-jackets.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Performance Down Jackets](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md) - [Tactical Natural Clothing Collections](https://www.trendhunter.com/trends/snow-goose-by-canada-goose.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md)