# Cruelty-Free Cosmetic Mega-Brands Covergirl Received the Leaping Bunny Cruelty-Free Certification By Kalin Ned | Published 2018-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crueltyfree-certification References: [adweek](https://www.adweek.com/brand-marketing/covergirl-becomes-the-largest-brand-to-achieve-leaping-bunnys-cruelty-free-certification/) & [covergirl](https://www.covergirl.com/en_ca/) When it comes to ethical businesses, one of the highest honors in the manufacturing category is definitely the Leaping Bunny cruelty-free certification. Recently, the stamp was given to [global beauty brand](https://www.trendhunter.com/trends/world-refill-day) Covergirl, making it the largest brand to achieve this recognition. The brand's parent company — Coty, has made it clear that its intentions lie within the scope of sustainability, ethics and consumer concern. As a result, the establishment has made it its mission to "demonstrate [its] commitment" and its dedication to being a leading example of a "championing open, inclusive and [sustainable beauty](https://www.trendhunter.com/trends/delilah) [brand]." Covergirl achieved its cruelty-free certification in November and Coty plans to add one more of its brands to the Leaping Bunny list in the next two years. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Cruelty-free Certification:** The Leaping Bunny certification is becoming a highly sought-after recognition for companies aiming to demonstrate their commitment to ethical practices and consumer concern. - **Sustainability and Ethics:** Consumers are increasingly prioritizing brands that align with their values, creating opportunities for companies to differentiate themselves through sustainable and ethical practices. - **Inclusive and Sustainable Beauty:** There is a growing demand for beauty brands that cater to diverse demographics and prioritize sustainable ingredients and packaging. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry is being disrupted as more consumers seek out cruelty-free, sustainable and ethical products. - **Consumer Goods:** The rise of cruelty-free certification is impacting the consumer goods industry, encouraging companies to prioritize ethical manufacturing and transparency. - **Retail and E-commerce:** The demand for cruelty-free and sustainable beauty products is presenting opportunities for retailers and e-commerce platforms to cater to conscious consumers. ## Related on Trend Hunter - [Cruelty-Free Cosmetic Updates](https://www.trendhunter.com/trends/avon-beauty-products.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Cruelty-Free Deodorants](https://www.trendhunter.com/trends/beauty-without-bunnies.md) - [Fully Vegan Product Lines](https://www.trendhunter.com/trends/100-vegan.md) - [Smoothing Skincare-Inspired Lipsticks](https://www.trendhunter.com/trends/covergirl-clean-lip-color.md) - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md)