# Cruelty-Free Blush Ranges Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up By Kalin Ned | Published 2020-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crueltyfree-blush References: [follyfire](https://follyfire.com/) Folly Fire is pioneering the market for affordable ethic cosmetics and its newest range of cruelty-free blush is both striking and functional. The company has introduced four new products—three powder blushes in Matte Terracotta, Matte Peach, and Shimmer Plum shades, as well as one illuminating blush in Rose Gold Glam. The first three cruelty-free blushes—'Masterplan,' Speculation!,' and 'Guilty'—present a "gorgeous, pressed-powder blush" that is ideal for "all skin tines." Lasting for up to 10 hours, the formula boasts a combination of Argan, Poppyseed, and Sunflower Oils. The 'Euphoria' which is the illuminating blush, on the other hand, boasts a dual functionality as it "enhances your cheeks with ethereal highlight and sensual color," leaving them silky smooth. All Folly Fire products are [PETA](https://www.trendhunter.com/trends/annabelle-perfect-blush)-certified, fragrance-free, and contain no gluten. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Affordable Vegan Cosmetics:** The market for affordable vegan cosmetics is growing, presenting an opportunity for companies to tap into the demand for cruelty-free and environmentally conscious products. - **Dual-function Cosmetics:** Cosmetics that serve a dual function, like Folly Fire's illuminating blush, have the potential to disrupt the industry by offering consumers more value for their money. - **Natural Oil-based Cosmetics:** The combination of natural oils like Argan, Poppyseed, and Sunflower in Folly Fire's cruelty-free blushes presents an opportunity for companies to explore the potential benefits of natural oil-based cosmetics. ### Where This Applies - **Cosmetics:** The cosmetics industry has a growing demand for cruelty-free and environmentally-conscious products, presenting an opportunity to tap into this growing market. - **Vegan Products:** As more consumers adopt a vegan lifestyle, the demand for vegan products, including cosmetics, is increasing, presenting an opportunity for companies to meet this demand. - **Natural Products:** The trend towards natural products in the cosmetics industry is growing, presenting an opportunity for companies to explore the potential benefits of natural ingredients in their products. ## Related on Trend Hunter - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Reformulated Legacy Blush Cosmetics](https://www.trendhunter.com/trends/nars-blush-collection.md) - [Glow-Boosting Blush Sets](https://www.trendhunter.com/trends/mini-flush-balm-trio.md) - [Protective Powder Blushes](https://www.trendhunter.com/trends/flush-protect-spf-45.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Subtle Blush Formulas](https://www.trendhunter.com/trends/annabelle-perfect-blush.md) - [3-in-1 Blushes](https://www.trendhunter.com/trends/3in1-silk-blush.md) - [Primer-Infused Blushes](https://www.trendhunter.com/trends/primerinfused-matte-blush.md) - [Ultra-Pigmented Blush Powders](https://www.trendhunter.com/trends/color-fuse-blush-powder.md)