# Cork-Based Skincare Lines Birkenstock Launched a Cruelty-Free Skincare Range Powered by Cork Oak By Laura McQuarrie | Published 2018-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cruelty-free-skincare References: [livekindly.co](https://www.livekindly.co/birkenstock-launches-vegan-cruelty-free-skincare-range/) & [birkenstock](http://www.birkenstock.com/gb/cosmetics/) [Birkenstock](https://www.trendhunter.com/trends/birkenstock-new-care-essentials) is known for making the footbed of its iconic sandals with resilient and renewable cork, that comes from cork oak trees—but it is now also exploring some of the anti-aging properties of cork with its own cruelty-free skincare range. The footwear company's new line of skincare products is entirely vegan, with a focus on the use of [renewable raw materials](https://www.trendhunter.com/trends/cork-box) and eco-friendly, refillable packaging designs. Birkenstock notes that cork oak's "beauty benefits were only discovered recently by scientists in the cosmetics industry: This natural extract, obtained from the outer layers of cork oak, possesses highly effective anti-aging properties." The cruelty-free skincare range includes groups of products like Natural Comfort for daily use, Natural Moisture, Natural Man, as well as Natural Age Control to smooth and revitalize mature skin. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cruelty-free Skincare:** Opportunity for developing skincare products that do not involve animal testing. - **Renewable Raw Materials:** Opportunity to create products using sustainable and renewable resources. - **Eco-friendly Packaging:** Opportunity to design packaging that is refillable and environmentally friendly. ### Where This Applies - **Cosmetics:** Innovations in skincare products that prioritize cruelty-free and sustainable ingredients. - **Footwear:** Potential for footwear companies to explore other industries, such as skincare, leveraging their brand recognition and expertise. - **Beauty:** Demand for eco-friendly and natural skincare products that harness the power of renewable resources. ## Related on Trend Hunter - [Luxurious Sandal Brand Skincare](https://www.trendhunter.com/trends/birkenstock-new-care-essentials.md) - [Beautifying Foot Care Collections](https://www.trendhunter.com/trends/birkenstock-3.md) - [Dual-Purpose Bodycare](https://www.trendhunter.com/trends/birkenstock-care-essentials-body-care.md) - [Sustainable Wine Cork Products](https://www.trendhunter.com/trends/sustainable-cork-products.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Versatile Cork-Producing Companies](https://www.trendhunter.com/trends/cork-as-a-material.md) - [Upcycled Cork Sneakers](https://www.trendhunter.com/trends/sole-jasper-chukka.md) - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md)