# Cruelty-Free Hair Editorials Glasgow's Cruelty-Free Color Bar BLOW is Promoted in a Dynamic Shoot By Sheri Scott | Published 2015-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cruelty-free-color References: [blow](http://www.blow.co.uk) Cruelty-free color bar BLOW in Glasgow blew up the internet last year with their glitter roots campaign. Continuing their crusade for cute, colourful hair, the Glasgow-based salon have started making sure all their [fashion brights are vegan](https://www.trendhunter.com/trends/plantbased-haircare-formulation). The salon continues to strive to become more animal-friendly and to celebrate, invited some of their favourite clients to for a cyber girl from outer space girl gang shoot. The cruelty-free color girl gang sees the girls rocking everything from rainbow pastels to banana yellow brights. From unique mixes created in salon to classic block colors, BLOW want to make sure customers have the option of going cruelty-free. The shoot was styled by creative consultancy [Betty & Bee](https://www.trendhunter.com/trends/frances-valentines) using Scottish independent designers including Isolated Heroes, Obscure Couture and Thrifty Little. Snapped by prolific local photographer, Betty Riddle of Tub of Jelly, the shoot combined high fantasy with Glasgow's urban grit. Layered sequins, [cosmic furs](https://www.trendhunter.com/trends/ducies-fw25-collection) and pop culture headbands offset the colors for a shoot that is truly out of this world. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Cruelty-free Hair:** Opportunity for beauty salons to cater to the increasing demand for cruelty-free hair products and services. - **Vegan Fashion:** Opportunity for fashion brands to create and promote vegan-friendly clothing and accessories. - **Cyberpunk Aesthetics:** Opportunity for creatives to explore and incorporate futuristic cyberpunk elements into their designs and photography. ### Where This Applies - **Beauty Salons:** Beauty salons can seize the opportunity to provide cruelty-free hair services and products, attracting environmentally conscious customers. - **Fashion:** Fashion brands can tap into the growing market of vegan consumers by offering cruelty-free and sustainable fashion options. - **Photography:** Photographers can capitalize on the rising trend of cyberpunk aesthetics and create visually striking shoots that blend fantasy and urban elements. ## Related on Trend Hunter - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [Mission-Driven Haircare](https://www.trendhunter.com/trends/burd-beauty.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md)