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# Stylish Cruelty-Free Bags
PETA x Freedom of Animals' Bags are Chic and Considerate

By Laura McQuarrie | Published 2014-09-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/cruelty-free-bag
References: [luxurylaunches](http://luxurylaunches.com/fashion/peta-freedom-of-animals-collaborate-on-cruelty-free-bags.php) & [petacatalog](http://www.petacatalog.com/clothingaccessories/animals_we_got_your_backpack/)

In partnership with Freedom of Animals, PETA released two special edition cruelty-free bag designs that show that there's no need to sacrifice animals for style. The bags are made in the USA and crafted from post-consumer polyurethane, organic cotton and material made from what used to be plastic bottles. The coloring of the bags is achieved with the use of vegetable-based dyes.

Each of the bags has been given a witty name in the from of a hashtag, including the #AnimalsWeGotYourBackpack backpack and the black and white #TotesForTilly tote, created to raise awareness on Tilikum, the captive orca whale at Sea World. Each of the bags is being introduced at a special introductory price through the first week of October.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 62% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Cruelty-free Fashion:** The trend towards cruelty-free and sustainable fashion offers disruptive innovation opportunities for manufacturers to develop new materials and processes for environmentally conscious fashion products.
- **Post-consumer Materials:** The use of post-consumer materials in fashion products presents disruptive innovation opportunities for companies to create new and unique recycling and manufacturing processes that reduce waste and promote sustainability.
- **Vegetable-based Dyes:** The trend towards vegetable-based dyes in fashion presents disruptive innovation opportunities for manufacturers to create new, sustainable and eco-friendly coloring processes in the fashion industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can take advantage of the trend towards sustainable and eco-friendly materials and processes to offer consumers a wider range of environmentally conscious products.
- **Manufacturing:** The use of post-consumer materials in manufacturing presents significant disruptive innovation opportunities for companies to develop new and unique recycling and manufacturing processes that reduce waste and promote sustainability.
- **Retail:** The rise of cruelty-free and sustainable fashion presents an opportunity for retailers to offer a wider range of environmentally conscious products to consumers.

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