# Cruel Ugliness Cures The Genuine Ugly Bag By Bianca | Published 2008-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cruel-ugliness-cures-the-genuine-ugly-bag References: [fancy](http://fancy.com/things/237328133198453591/Emergency-Ugly-Bag) I can't believe the Ugly Bag is a real product. The Genuine Ugly Bag in the "Heavy Duty for Extra Ugliness" variety, has a sketch of a woman on it, with petite facial features and a retro winged haircut. "This ugly bag is guaranteed to cure ugliness," the bag reads. "Directions: Open bag and [place over head](https://www.trendhunter.com/trends/glass-001-artistry-mask) of ugly person with face side facing forward. Instantly creates [beauty where there is none](https://www.trendhunter.com/trends/the-ordinary-x-uncommon). "Note: For extra ugly persons, two bags may be necessary in case one breaks." We've all heard jokes about butter faces (everything is hot about her, but her face) but being handed one of these cruel [paper baggies](https://www.trendhunter.com/trends/chip-bag-purse) would be even more offensive than being called a nasty name. Why? Because someone was willing to pay close to $2 for you to hide your face under a BAG! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ugly Bag Trend:** The Genuine Ugly Bag highlights a growing trend of embracing ugly aesthetics in products. - **Beauty Transformation:** The Genuine Ugly Bag presents a disruptive innovation opportunity for beauty transformation products that can instantly enhance one's appearance. - **Self-deprecating Fashion:** The Ugly Bag trend reflects a shift towards self-deprecating fashion choices that challenge traditional beauty standards. ### Industries Being Reshaped - **Fashion Industry:** The Ugly Bag trend opens up opportunities for fashion brands to create unique and unconventional accessories that celebrate individuality. - **Beauty Industry:** The Genuine Ugly Bag presents a potential disruptive innovation opportunity for beauty companies to develop unconventional beauty products for instant transformations. - **Comedy and Entertainment Industry:** The Ugly Bag trend can inspire comedy and entertainment professionals to create humorous and self-deprecating content centered around unconventional fashion choices. ## Related on Trend Hunter - [Antacid Brand Designer Bags](https://www.trendhunter.com/trends/tums-bag.md) - [Unusual Home Decor](https://www.trendhunter.com/trends/ceramic-brown-paper-bag-vase.md) - [Self-Care Goody Bags](https://www.trendhunter.com/trends/beauty-wellness-bag.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Cheeky Food-Made Beauty Ranges](https://www.trendhunter.com/trends/spoof-beauty-range.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Retro Cartoon Makeup Collections](https://www.trendhunter.com/trends/rude-cosmetics.md) - [Hot-and-Cold Compresses](https://www.trendhunter.com/trends/magic-bag.md) - [Racism-Combatting Handbag Designs](https://www.trendhunter.com/trends/antiracist-handbag.md)