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# Spray on Crude Oil
Cory Ingram's Crude Cologne

By lourdes sanchez bayas | Published 2008-03-22 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/crude-oil-in-a-cologne-bottle-cory-ingrams-crude-status-gift
References: [urbanpeel](http://urbanpeel.com/Merchant2/merchant.mvc?Screen=PROD&Store_Code=up-1&Product_Code=CC-9003&Category_Code=PM)

"Crude" by Cory Ingram is definitely a gift for the person who has everything" says the ad.

This is a bottle of real 50 ml of crude oil packaged in a [perfume or cologne bottle](https://www.trendhunter.com/trends/ranger-station-rich-90s-dad). This is a limited edition of 50 bottles which have been "[uniquely packaged](https://www.trendhunter.com/trends/handbag-scents)". The price of this small bottle of crude oil is $280.00. The ad says that this is a gift for the person who has everything and to me that is code for: This item is completely useless except as a symbol of status. Good thing it is a limited edition.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 7% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Commodity:** Creating limited edition, luxury versions of common commodities (like crude oil) can ignite status-seeking behavior among consumers.
- **Symbolic Consumption:** Marketing products as symbols of status rather than strictly functional necessities can lead to high-priced sales and exclusivity in the market.
- **Commodity Fetishism:** Packaging commonly replaced commodities in stylized vessels can evoke a sense of fetishization among some consumers who will pay a premium for the product and the status associated with it.

### Where This Applies

- **Luxury Goods:** High-end fashion and accessory brands can create exclusive, limited edition luxury items from common commodities like crude oil to appeal to status-seeking, elite consumers.
- **Art:** The art industry can create pieces that challenge the way society values certain commodities and material objects, shifting focus onto the symbolic and interpretive value of everyday commodities.
- **Marketing & Advertising:** Marketing firms can create campaigns that emphasize the symbolic and status-seeking value of commodities, thus creating a cycle of demand and exclusivity among consumers.

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