# Shocking Eco-Activism 'Crude Awakening' by Jane Fulton Alt Photographs the Oil Spill By Vittoria Natarelli | Published 2010-07-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crude-awakening-by-jane-fulton-alt References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/07/09/crude-awakening/) & [janefultonalt](http://www.janefultonalt.com/Portfolio.cfm?nK=11978&nL=0&nS=0&i=142499) 'Crude Awakening' by Jane Fulton Alt captures the [effects of the oil spill](https://www.trendhunter.com/trends/light-into-darkness). Her subjects are covered in a substance that looks like oil as they stand by the beach. A true earth lover, Jane Fulton Alt wants her Crude Awakening series to represent how humans are constantly [exploiting the earth's resources](https://www.trendhunter.com/trends/remembering-the-future). This series remind me of the images of [birds covered in oil](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute) that we featured a few weeks ago at Trend Hunter. A purposeful move for sure, because 'Crude Awakening' by Jane Fulton Alt definitely hits home. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-awareness Photography:** Opportunity for photographers to capture and showcase the effects of environmental issues for increased eco-awareness. - **Green Activism Art:** Artists using their works to bring attention to environmental issues, promoting activism and change. - **Sustainability Messaging:** Brands incorporating environmental messages into marketing efforts to appeal to eco-conscious consumers. ### Where This Applies - **Photography:** Photographers documenting environmental issues for increased awareness and change. - **Art:** Artists using their works to promote activism and change related to environmental issues. - **Marketing and Advertising:** Brands incorporating environmental messages into marketing efforts to appeal to eco-conscious consumers. ## Related on Trend Hunter - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Interactive Marine Ecosystem Sculptures](https://www.trendhunter.com/trends/marine-ecosystem-sculptures.md) - [Artful Activism Shows](https://www.trendhunter.com/trends/snowflake-exhibition.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Wildlife Protecting Soap Brands](https://www.trendhunter.com/trends/dawn.md) - [Sea Level-Measuring Sculptures](https://www.trendhunter.com/trends/totemy-series.md)