# Low-Speed Golf Vehicles The Cru Vehicle by Designworks Takes a Casual Lifestyle On-The-Go By Amy Duong | Published 2022-11-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cru References: [designtaxi](https://designtaxi.com/news/421220/BMW-Transforms-The-Golf-Cart-Into-A-Street-Legal-Electric-Hangout-On-The-Go/) & [clubcar](https://www.clubcar.com/en-us/personal/street-legal-vehicles/cru-neighborhood-electric-vehicle?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  The Cru is a special vehicle that is designed to move at a low speed and functions similarly to a golf cart. It resembles a similar design but is large enough to host a group of people. It is designed by Designworks, the design innovation lab at [BMW](https://www.trendhunter.com/trends/bmw-ce-04-vagabund-moto-concept) and it was approved by the [Department of Transportation](https://www.trendhunter.com/trends/temporary-driving-licenses) as a vehicle that “can be driven on most public roads per local regulations.” In addition to the [golf cart inspiration](https://www.trendhunter.com/trends/solarpowered-golf-cart), the car is also electric and has a luxurious feel that is similar to bringing on a yacht with a slim design and opportunities for social interaction. The driver and passenger seats are able to swivel around to face one another and there is a table attached to the middle, which can be removed if needed. Image Credit: Club Car ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Low-speed Luxury Vehicles:** There is opportunity for companies to disrupt the traditional golf cart market by creating more luxurious and social low-speed vehicles like the Cru. - **Social Golf Vehicle:** The social aspect of the Cru presents an opportunity for companies to create golf cart-like vehicles that prioritize group interaction and community building. - **Electric Low-speed Vehicles:** As consumers become more environmentally conscious, there is opportunity for companies to create more low-speed vehicles that prioritize electric power. ### Industries Being Reshaped - **Golf Cart Manufacturing:** Companies in the golf cart manufacturing industry have the opportunity to innovate and create more social and luxurious low-speed vehicles like the Cru. - **Electric Vehicle Manufacturing:** The Cru presents an opportunity for electric vehicle manufacturers to enter the low-speed vehicle market with more luxurious and socially-oriented designs. - **Hospitality and Tourism:** Hotels and resorts can innovate their guest experiences by offering low-speed vehicles like the Cru for use around their property in a more luxurious and social way. ## Related on Trend Hunter - [Neighborhood Electric Vehicles](https://www.trendhunter.com/trends/club-car-cru.md) - [Golfer-Targeted eBikes](https://www.trendhunter.com/trends/the-fairway-bike.md) - [Local Leisure Cruising EVs](https://www.trendhunter.com/trends/meyers-manx-resorter-nev.md) - [Industrial Design-Inspired Micro EVs](https://www.trendhunter.com/trends/citroen.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [Biophilic Design Electric Vehicles](https://www.trendhunter.com/trends/azulik-mobility.md) - [Autonomous Amphibious Vehicle Designs](https://www.trendhunter.com/trends/crosser-v1.md) - [Petite Solar-Powered EVs](https://www.trendhunter.com/trends/solarpowered-ev.md) - [Enclosed Electric Tricycles](https://www.trendhunter.com/trends/carver-electric-city-car.md)