# Miami Lifestyle Lounges Cru Hemp Lounge is Expanding to its New South Beach Location in Miami By Elena Rahman | Published 2021-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cru-hemp-lounge References: [restaurantnews](http://www.restaurantnews.com/cru-hemp-lounge-lands-in-south-beach-051621/) & [crulounge](https://crulounge.com/) Cru Hemp Lounge continues its major nationwide expansion to South Beach in Miami. Cru Hemp is not advertised as a bar, or as a nightclub. Instead, the brand is marketed as a lifestyle lounge that aims to catch the eye of not only the patrons but of the franchise developers in the area as well. Due to the growing popularity of [smokeable hemp](https://www.trendhunter.com/trends/sunbuzz), combined with [craft cocktails](https://www.trendhunter.com/trends/premixed-cocktails1) and delicious tapas-style small plated food, the Cru Hemp Lounges are making successful strides. The company's franchise partner-owned lifestyle lounges are open, or soon to be open, in several regions across the United States. Lounges boast 1,500-2,000 square feet footprints, premium cocktails, Tapas, hookah, smokeable CBD flower, and [CBD gummies](https://www.trendhunter.com/trends/beboe-by-scott-campbell) across all locations. Image Credit: Restaurant News ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Smokeable Hemp Lounges:** The expansion of hemp lounges across the US represents a significant opportunity for the hospitality industry to innovate and create new experiences for consumers. - **Cbd-infused Cocktails:** Mixing craft cocktails with CBD-infused ingredients presents an opportunity for bars and lounges to offer health-conscious options that appeal to a wider audience. - **Franchise Partner-owned Lounges:** The franchise model offers a disruptive innovation opportunity for entrepreneurs in the hospitality space to participate in the growing smokeable hemp industry. ### Where This Applies - **Hospitality:** The growth of hemp lounges creates an opportunity for the hospitality industry to cater to a health-conscious consumer base looking for new experiences. - **Food and Beverage:** CBD-infused cocktails and tapas-style small plated food offer an opportunity for the food and beverage industry to innovate and create new offerings. - **Franchising:** The franchise model offers an opportunity for entrepreneurs looking to invest in the expanding smokeable hemp industry and benefit from a proven business model. ## Related on Trend Hunter - [Chic Cannabis Boutiques](https://www.trendhunter.com/trends/the-hemp-company-by-curaleaf.md) - [Cannabis Consumption Lounges](https://www.trendhunter.com/trends/cannabis-consumption-lounge.md) - [Colorful Cannabis Brands](https://www.trendhunter.com/trends/colorful-cannabis-brand1.md) - [Manhattan-Based Curated Cannabis Retailers](https://www.trendhunter.com/trends/curated-cannabis-retail.md) - [Transitional Dining Experiences](https://www.trendhunter.com/trends/restaurant-and-lounge.md) - [Coastal-Inspired Cannabis Brands](https://www.trendhunter.com/trends/reef-flower.md) - [Relaxing CBD-Positive Hotels](https://www.trendhunter.com/trends/ritz-carlton-cbd.md) - [Guided Hemp Discovery Bars](https://www.trendhunter.com/trends/the-remedy-bar.md) - [THC-Infused Spirits](https://www.trendhunter.com/trends/barbados-blanco.md)