# Crown-Shaped Pasta Shells Velveeta Crowns & Cheese Celebrates the Upcoming Royal Wedding By Katherine Pendrill | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crowns-cheese References: [businesswire](https://www.businesswire.com/news/home/20180515005302/en/Velveeta-Shells-Cheese-Reveals-Crowns-Cheese) & [royallytreatyourself](https://www.royallytreatyourself.com/) In an effort to pay tribute to the upcoming royal wedding between Prince Harry and Meghan Markle, [Velveeta](https://www.trendhunter.com/trends/wheelveeta) has unveiled an extra special edition of its Shells & Cheese pasta called 'Crowns & Cheese.' With crown-shaped shells and gold foil packaging, the new pasta turns mac and cheese into a meal fit for a queen. Velveeta Crowns & Cheese is a special, extra indulgent version of the brand's [boxed macaroni](https://www.trendhunter.com/trends/annies-now-cheesier-recipe). Instead of ordinary pasta shells, Crowns & Cheese features tiny, crown-shaped pieces coated in a rich and [creamy cheese sauce](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors). For an extra special touch, the pasta is sold in a gold foil box with an accompanying gold-plated spoon. As Velveeta explains, "Who wants to be a princess, when you can indulge in creamy Velveeta Crowns & Cheese and eat like a Queen." Image Credit: *Velveeta.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Royal-themed Food Products:** The introduction of crown-shaped pasta shells in Velveeta Crowns & Cheese signifies a trend towards royal-themed food products. - **Premium Indulgent Variations:** The release of Velveeta Crowns & Cheese, a more luxurious version of mac and cheese, reflects the trend of offering premium indulgent variations in food products. - **Celebration-inspired Food Innovations:** The creation of Velveeta Crowns & Cheese to commemorate the royal wedding highlights the trend of introducing celebration-inspired food innovations. ### Sectors Adopting This - **Packaged Food:** The development of crown-shaped pasta shells in Velveeta Crowns & Cheese introduces innovation opportunities for the packaged food industry. - **Gourmet Mac and Cheese:** Velveeta Crowns & Cheese represents a disruptive innovation opportunity within the gourmet mac and cheese sector. - **Specialty Food Gifts:** The gold foil packaging and accompanying gold-plated spoon in Velveeta Crowns & Cheese indicate potential for disruptive innovation in specialty food gifts. ## Related on Trend Hunter - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md) - [Cheese Wheel Dining Experiences](https://www.trendhunter.com/trends/wheelveeta.md) - [Chocolate Cheese Truffles](https://www.trendhunter.com/trends/truffvels.md) - [Cheese-Colored Hair Dyes](https://www.trendhunter.com/trends/velveeta-gold.md) - [Cheesy Shelf-Stable Macaroni Dishes](https://www.trendhunter.com/trends/stouffers-supreme-shells-cheese.md) - [Chocolate Cheese Treats](https://www.trendhunter.com/trends/velveeta-1.md) - [Macaroni-Colored Kitchenware](https://www.trendhunter.com/trends/kraft-dinnerware-collection.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Superhero-Themed Mac-and-Cheese](https://www.trendhunter.com/trends/black-panther-boxes.md)