# Crown-Free Pineapple Initiatives ALDI is Trialling Crownless Pineapples to Reduce Waste By Michael Hemsworth | Published 2024-06-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crownless-pineapples References: [retailtimes](https://retailtimes.co.uk/aldi-introduces-crownless-pineapples-to-cut-food-waste/) & [aldi](https://www.aldi.co.uk)  [ALDI](https://www.trendhunter.com/trends/hop-foundry) has announced the trialling of crownless pineapples in a bid to help reduce food waste by eliminating the fruit's signature spiky top that often gets tossed away by consumers. The trial will see the crowns on the pineapples removed as a way to cultivate the next year's crop or processed into animal feed as a way to greatly reduce the waste associated with the fruit. The trial is estimated by the brand to reduce food waste by 1,400 tonnes on a yearly basis if the change is adopted at all of the retailer's locations. ALDI National Sustainability Director Liz Fox spoke on the crownless pineapples trial saying, "At Aldi, we are committed to finding sustainable solutions that benefit both our customers and the environment. This trial of crownless pineapples is just one of the latest innovative changes we’re testing out to minimise waste and reduce our carbon footprint.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 63% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Crown-free Produce:** Embracing crown-free produce innovations aims to mitigate waste and enhance sustainability in the agricultural sector. - **Zero-waste Food Products:** Zero-waste food product movements focus on mitigating waste by innovating packaging and processing methods that repurpose by-products. - **Sustainable Retail Initiatives:** Sustainable retail initiatives are shaping the future by implementing eco-friendly practices, such as removing non-essential parts of products to minimize waste. ### Where This Applies - **Grocery Retail:** Grocery retailers are exploring waste reduction through innovative product offerings that eliminate unnecessary parts and promote sustainability. - **Agriculture:** The agriculture industry can benefit from zero-waste practices and new processing methods that repurpose every part of the crop. - **Animal Feed Production:** Animal feed production can leverage agricultural by-products, such as pineapple crowns, as a new resource stream to enhance sustainability. ## Related on Trend Hunter - [Crown-Removed Pineapples](https://www.trendhunter.com/trends/crownless-pineapple.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Easily Recyclable Milk Packaging](https://www.trendhunter.com/trends/recyclable-milk-packaging.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md) - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md) - [On-Demand Retail Pineapple Slicers](https://www.trendhunter.com/trends/pineapple-slicing-machine.md) - [Reduced Plastic Snack Packaging](https://www.trendhunter.com/trends/specially-selected-hand-cooked-chips.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md)