# Crown-Removed Pineapples Fyffes Crownless Pineapples are Being Launched in Europe By Michael Hemsworth | Published 2024-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crownless-pineapple References: [retailtimes](https://retailtimes.co.uk/fyffes-launch-crownless-pineapples-alongside-new-consumer-research/) & [fyffes](https://www.fyffes.com)  Fyffes crownless pineapples are making their way to the European market in a bid to help reduce carbon emissions related to shipping, support easier consumer enjoyment and more. The pineapples are the brand's same fruit product, but have had the signature crown removed from the top that are then utilized by farmers to be replanted to grow new plants or shredded for animal feed. The pineapples can be packed with 30% more fruits in each case by having the crowns removed, which will further increase shipping efficiency. Managing Director John Hopkins commented on the Fyffes crownless pineapples saying, "We’re pleased to see retailer uptake of crownless pineapples here in the UK. The crownless pineapples mean we can help retailers meet their greenhouse gas reduction targets and reduce compostable waste. An unexpected benefit is the reaction from consumers who value the space saving in the shopping basket and storage at home. We hope to see pineapples become a staple in households across Europe and beyond.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 13% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainable Shipping Practices:** Removing the crowns from pineapples allows for a 30% increase in shipping efficiency, significantly reducing carbon emissions associated with transportation. - **Waste Reduction Innovations:** By repurposing pineapple crowns for replanting and animal feed, businesses can minimize compostable waste and promote sustainable agricultural practices. - **Consumer Convenience Enhancements:** Crownless pineapples offer consumers easier storage and handling, aligning with the growing demand for convenience in fresh produce. ### Industries Being Reshaped - **Agriculture:** Innovative use of pineapple crowns for replanting and animal feed highlights new opportunities in sustainable farming techniques and waste reduction. - **Logistics and Transportation:** Enhanced shipping efficiency through the removal of pineapple crowns showcases potential for more environmentally-friendly logistics solutions. - **Retail:** Retailers adopting crownless pineapples can capitalize on the trend towards sustainability and convenience, meeting consumer demand while reducing environmental impact. ## Related on Trend Hunter - [Crown-Free Pineapple Initiatives](https://www.trendhunter.com/trends/crownless-pineapples.md) - [On-Demand Retail Pineapple Slicers](https://www.trendhunter.com/trends/pineapple-slicing-machine.md) - [Sweet Personal-Sized Pinapples](https://www.trendhunter.com/trends/personalsize-pineapple.md) - [Personal-Size Pineapples](https://www.trendhunter.com/trends/precious-honeyglow.md) - [Fruit Brand Grilling Campaigns](https://www.trendhunter.com/trends/fyffes-brighten-up-your-bbq.md) - [Expanded Canned Fruit Ranges](https://www.trendhunter.com/trends/canned-fruit-range.md) - [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md) - [Fruit Sustainability Partnerships](https://www.trendhunter.com/trends/fyffes-and-future-we-want.md) - [Sustainable Fruit Cups](https://www.trendhunter.com/trends/upcycledcertified.md)