# Suspended Bed Billboards Crowne Plaza Publicity Stunt By Ayman | Published 2008-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crowne-plaza-bed-stunt References: [imprinttalk](http://imprinttalk.com/?p=1885) What better way to show people that the **ANA Crowne Plaza** hotel's beds provide you with a [good night sleep](https://www.trendhunter.com/trends/in-search-of-sleep) than by suspending a whole bed on the side of a tall building and then getting someone to sleep on the vertical bed/billboard? Yeah, maybe not the first idea to come to my mind, but it surely grabbed people's attention! As part of their “Good Night, Good Tomorrow” campaign, the hotel hung a bed vertically on the side of the Sony Building wall in Ginza, Tokyo. A professional window cleaner then took part of the [publicity stunt](https://www.trendhunter.com/trends/outdoor-advertising-campaign) by suspending herself from the top of the building and staying inside the bed for a while. Aya Nakamura said, “I was yawning and I actually almost fell asleep because it's such beautiful weather. It's so warm and it feels so good.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Vertical Bed Marketing:** The trend of using suspended beds as billboards to market hotels and provide a unique experience for potential customers is an opportunity for companies to showcase their product in a creative way. - **Good Night, Good Tomorrow Campaigns:** The trend of promoting a hotel's commitment to providing guests with a good night's sleep is an opportunity for companies to differentiate themselves in the industry. - **Publicity Stunts for Brand Awareness:** The trend of using eye-catching and unconventional methods to generate brand awareness and media buzz is an opportunity for companies to increase their exposure and reach new audiences. ### Sectors Adopting This - **Hospitality:** The hospitality industry can embrace the trend of vertically suspending beds to promote their hotels and attract new guests while also emphasizing their focus on providing a restful night's sleep. - **Advertising and Marketing:** The advertising and marketing industry can benefit from the trend of using creative publicity stunts to generate brand awareness and build buzz for their clients. - **Construction and Engineering:** The construction and engineering industry can play a role in designing and constructing structures that can accommodate the trend of suspended bed billboards for marketing purposes. ## Related on Trend Hunter - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [In-Hotel Human Dog Beds](https://www.trendhunter.com/trends/plufls.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Ferris Wheel Bedrooms](https://www.trendhunter.com/trends/sleep-capsule.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Circular Panoramic Beds](https://www.trendhunter.com/trends/hastens-and-doolittle-house.md)