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# Humorous Female-Driven Gambling Ads
CrownBet's 'Betting Man' Ad Atracts a Female Audience

By Ell Smith | Published 2018-04-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/crownbets-betting-man
References: [crownbet.au](https://crownbet.com.au/)

Statistically, women prefer online gambling platforms as appose to male-dominated casinos and CrownBet's 'Betting Man' ad is capitalizing on this through promoting its services with a [humorous female-driven ad](https://www.trendhunter.com/trends/computer-science-is-everything).

The 30-second spot follows a sharply dressed woman who explains what she would do with her winnings if she were a "betting man." Clothed in a casual suit and equipped with a cellphone instead of a pocket square, this woman discusses all the possibilities that the betting service can offer its players.

The commercial [criticizes the stereotypes](https://www.trendhunter.com/trends/doves-super-bowl-ad) of who can gamble and encourages other women to pick up their phones and play. This ad cleverly taps into the largely unexplored market of female gamblers who make up a large portion of [app-based betting platforms](https://www.trendhunter.com/trends/bet-caddy).

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 7% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Female-driven Gambling:** Opportunity to tap into the largely unexplored market of female gamblers and create targeted advertising campaigns for online gambling platforms.
- **Humorous Advertising:** Potential to use humor as a selling point in promoting gambling services, attracting a wider audience and breaking stereotypes.
- **Mobile Betting:** Opportunity to capitalize on the growing trend of app-based betting platforms and develop mobile-friendly gambling experiences for women.

### Who This Affects Most

- **Online Gambling:** Online gambling platforms can leverage female-driven advertising campaigns to attract a larger female audience and increase market share.
- **Advertising:** The advertising industry can explore the use of humor in promoting gambling services, creating innovative and engaging campaigns that resonate with different demographics.
- **Mobile Apps:** Developers can focus on creating user-friendly mobile betting apps tailored to the needs and preferences of female gamblers, improving the overall gambling experience.

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