# Influencer-Backed Blackberry Collaborations Crown Royal Unites with Jackie Aina on a Pop-Up Event By Kanesa D | Published 2024-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crown-royal References: [forvrmood](https://forvrmood.com/collections/2023-new-core)  This summer marks a celebration of Black entrepreneurship as Crown Royal joins forces with Jackie Aina, beauty and lifestyle creator and co-founder of FORVR Mood, to unveil the latest whisky release, Crown Royal Blackberry. Together, the duo is hosting a special pop-up event in LA and introducing the limited-edition FORVR Mood x Crown Royal 'Berry on Top' candle. Crown Royal and Jackie Aina's collaboration is dedicated to uplifting and empowering underrepresented communities. The partnership mainly focuses on supporting Black Girl Ventures, a non-profit organization that empowers woman-identifying founders by providing access to community, capital, and capacity-building opportunities. During the LA pop-up event, which will run through June 14 and 15, guests can raise a toast to this impactful partnership at The Crown Royal Blackberry Stand x Forvr Mood By Jackie Aina. Image Credit: Breezze ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 47% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Influencer-led Product Collaborations:** Partnerships between brands and influential personalities like Jackie Aina can create unique product launches that resonate deeply with targeted communities. - **Diversity-driven Brand Partnerships:** Collaborations focused on uplifting underrepresented groups, such as Crown Royal and Jackie Aina's event, highlight the growing trend of brands supporting social causes. - **Experiential Marketing Events:** Hosting immersive pop-up events allows brands to forge stronger emotional connections with consumers and create memorable experiences that extend beyond traditional marketing. ### Who This Affects Most - **Beverage Industry:** Innovative collaborations with lifestyle influencers can attract new demographics and introduce unique flavor profiles, as seen with Crown Royal Blackberry. - **Beauty and Lifestyle Industry:** By aligning with spirits brands, lifestyle creators like Jackie Aina can diversify their offerings and create multidisciplinary marketing opportunities. - **Non-profit Sector:** Collaborations with high-profile influencers and brands can enhance visibility and funding for non-profit organizations, such as Black Girl Ventures. ## Related on Trend Hunter - [Diner-Style Whisky Pop-Ups](https://www.trendhunter.com/trends/crown-royal-blackberry-flavored-whisky.md) - [Artisanal Blackberry Whiskies](https://www.trendhunter.com/trends/crown-royal-blackberry.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [K-Beauty Gen Z Creator-Camps](https://www.trendhunter.com/trends/the-glow-house.md) - [Influencer-Crafted Gin Cocktails](https://www.trendhunter.com/trends/tanqueray-gin-holiday.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md) - [Influencer-Designed Beverage Cans](https://www.trendhunter.com/trends/briana-king.md) - [Ready-to-Pour Whisky Cocktails](https://www.trendhunter.com/trends/whisky-sour-cocktail.md) - [Exclusive Raspberry Soda Cans](https://www.trendhunter.com/trends/limitededition-raspberry-rose.md)