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# Black Hero-Honoring Bottle Designs
The Crown Royal X Coming 2 America Pack is Eye-Catching

By Grace Mahas | Published 2021-02-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/crown-royal-x-coming-2-america
References: [crownroyal](https://www.crownroyal.ca/) & [amazon](https://www.amazon.com/Coming-2-America-Eddie-Murphy/dp/B08QZN6LCM?tag=trenhunt0f-20)

[Crown Royal](https://www.trendhunter.com/trends/crown-royal-blackberry) is celebrating its partnership with [Coming 2 America](https://www.trendhunter.com/trends/klimon-minions), "a film that re-imagined Black excellence and what it means to be royal for the masses," with the launch of the Crown Royal x Coming 2 America limited-edition pack.

The Crown Royal x Coming 2 America limited-edition pack features a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky outfitted in a demure purple and gold stitched jacquard bag–a detail that ties back to the royal roots of Crown Royal–that was designed by Oscar-winning costume designer Ruth E. Carter.

Crown Royal is "is continuing to celebrate heroes in the Black Community who have achieved royal status through hard work and a generous spirit," who they dubbed Black Royalty.

Image Credit: Crown Royal

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Black Royalty Celebrations:** Brands can design campaigns and products to celebrate and honor the achievements and contributions of Black individuals.
- **Collaborative Design Partnerships:** Partnering with experts in design, art, and culture can lead to unique and eye-catching product designs that resonate with consumers.
- **Luxury Packaging Design:** Investing in upscale packaging materials and designs can elevate a product's visual appeal and justify premium pricing.

### Who This Affects Most

- **Alcohol and Beverage:** Alcohol and beverage companies can leverage collaborations with cultural events and designers to create limited edition products that resonate with consumers.
- **Film and Entertainment:** Movies and TV shows can inspire brand partnerships and collaborations that showcase their message and tap into their audience.
- **Fashion and Clothing:** Fashion brands can collaborate with consumer goods companies to produce specialized products, showcasing their designs and talent to a wider audience.

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