# Animated Evolution Advertising The Crown Matches Claymation Campaign Goes Way Back in Time By Allison Love | Published 2010-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crown-matches-claymation References: [adsoftheworld](http://adsoftheworld.com/media/print/crown_matches_cooking) & [pichaus](http://pichaus.com/print-poster-crown-matches-cooking-@47b726cfbb562849163e0f1b8740a655/) The newest Crown Matches Claymation caveman [ad campaign](https://www.trendhunter.com/trends/axe-campaign) features [animated clay cavemen](https://www.trendhunter.com/trends/dinosaur-fossil) in a series of images that depict our past. The Claymation men are seen lighting matches in front of elephants, dancing at a party around a fire pit and roasting a pig. Crown Matches is certainly capitalizing on the usefulness of evolution and the simplicity of matches over rubbing two sticks together. Either way, the Crown Matches claymation cavemen print ads are time sensitive. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Claymation Advertising:** The use of claymation in advertising campaigns provides a unique and engaging way to capture audience attention. - **Nostalgic Marketing:** Utilizing nostalgic elements in marketing campaigns can evoke positive emotions and resonate with consumers. - **Time-sensitive Print Ads:** Creating print ads with time-sensitive elements adds a sense of urgency and encourages immediate action from consumers. ### Where This Applies - **Advertising:** The advertising industry can explore the innovative use of claymation to create captivating campaigns that leave a lasting impression. - **Marketing:** The marketing industry can incorporate nostalgic elements into their strategies to establish stronger connections with their target audience. - **Printing and Publishing:** The printing and publishing industry can leverage time-sensitive print ads to drive sales and boost customer engagement. ## Related on Trend Hunter - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Claymation Condiment Promotions](https://www.trendhunter.com/trends/bisto-wallace-gromit.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)