# Tournament-Style Dating Apps The Crown App Presents Potential Mates in a Bracket-Style Tournament By Justin Lam | Published 2018-06-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/crown-app References: [digitaltrends](https://www.digitaltrends.com/mobile/crown-dating-app/) & [crowndating](http://www.crowndating.com/) Dating apps like [Tinder](https://www.trendhunter.com/trends/tinder-explore) have already slightly gamified the dating experience but the Crown app is taking it further by allowing users to eliminate potential mates in a tournament-style bracket. The app comes courtesy of the [Match Group](https://www.trendhunter.com/trends/tinder-ai-photo-selection) -- the same company behind Tinder and [OkCupid](https://www.trendhunter.com/trends/overtone-app) -- and is proudly touting its ability to offer up less swiping and more fun. Unlike Tinder, which provides an endless roster of potential mates, the Crown app presents a curated list on a daily basis with users deciding who they eventually want to chat with. Users will be presented with potential partners each day at noon, with the 16 candidates being selected by a proprietary algorithm. When the "Final Four" matches have been decided they will be notified of a users interest in them and can elect to send a message or to pass. According to Andy Chen, Vice President of Match Group, the process of elimination "helps users choose between quality over quantity." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Tournament-style Dating Apps:** Dating apps are adopting a tournament-style bracket format to facilitate users in choosing the best match. - **Curated Daily Selection:** Presenting users with a curated daily selection of potential matches in place of endless swiping can offer a superior user experience. - **Proprietary Matchmaking Algorithms:** Developing proprietary algorithms to curate potential matches can offer an edge to dating apps in an already crowded market. ### Where This Applies - **Online Dating:** Online dating companies can explore new methods of matchmaking such as tournament-style bracket formats to provide users with a fresh dating experience. - **App Development:** Developing new features like curated daily selections and proprietary algorithms can disrupt the online dating market and offer dating apps an edge over the competition. - **Social Media:** Social media companies can leverage the popularity of dating apps and expand their user base by developing and launching their own tournament-style dating apps. ## Related on Trend Hunter - [Gamified Feature Dating Apps](https://www.trendhunter.com/trends/cued-up.md) - [Hybrid Dating Apps](https://www.trendhunter.com/trends/when-we-first.md) - [In-Person Connection Apps](https://www.trendhunter.com/trends/connection-app.md) - [Matchmaking Dating Apps](https://www.trendhunter.com/trends/cheers-dating-app.md) - [Timed Dating App Features](https://www.trendhunter.com/trends/dating-app-burnout.md) - [AI-Powered Swiping Assistants](https://www.trendhunter.com/trends/wizard-of-swipe-for-tinder.md) - [Video-Enabled Dating Apps](https://www.trendhunter.com/trends/candid-dating-app.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md)