# Crowdsourced Skit Scripts Southwest Airlines Solicits Tweets From Passengers for a Twit-Com By Going Like Sixty | Published 2009-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsourced-twitcoms-southwest-airlines-performs-tweets References: [blogsouthwest](http://www.blogsouthwest.com/video/southwest-airlines-twitter-screenplay) [Southwest Airlines](https://www.trendhunter.com/trends/airline-performance) is known for having a lot of fun and encouraging their flight attendants to be creative. A recent example, "The Rapping Southwest Flight Attendant," has gone viral. Southwest is on [Twitter](https://www.trendhunter.com/trends/tweetfast1) and asked fans to Tweet the lines to a Twit-com. Southwest provided a cast of characters, a location and a destination. Between 10 AM and 11 AM CST, Southwest asked for Tweets at #swmovie. The lines were then “acted” by Southwest employees, and by early evening the [Twit-com was on YouTube.com](https://www.trendhunter.com/trends/youtube-scripts). The script for the six minute video is on the Southwest blog Nuts about Southwest. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Skit Scripts:** Southwest Airlines uses crowdsourcing to create skit scripts for their Twit-com videos, creating unique and engaging content. - **Viral Marketing Through Social Media:** Southwest Airlines leverages the power of Twitter and YouTube to create viral marketing campaigns through entertaining videos like 'The Rapping Southwest Flight Attendant.' - **Collaborative Content Creation:** Southwest Airlines engages their fans and followers to actively participate in the creation of content, fostering a sense of community and loyalty. ### Industries Being Reshaped - **Airlines:** Airlines can leverage crowdsourcing and social media to create innovative marketing campaigns and engage with their audience in a unique way. - **Entertainment:** The entertainment industry can explore the potential of crowdsourced skit scripts to create engaging and interactive content that resonates with their audience. - **Social Media Platforms:** Social media platforms can collaborate with brands to facilitate crowdsourced content creation, enabling unique and entertaining experiences for their users. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Short Video Script Generators](https://www.trendhunter.com/trends/skriptify.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Improved Airline Performance Initiatives](https://www.trendhunter.com/trends/airline-performance.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md)