# Elongated Crowdsourced Pizzas The BLK Pizza Pie Was Created by &pizza and Dating App BLK Users By Laura McQuarrie | Published 2021-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsourced-pizza References: [prnewswire](https://www.prnewswire.com/news-releases/blk-and-pizza-create-crowd-sourced-blk-pizza-from-dating-app-users-301224469.html) & [order.andpizza](https://order.andpizza.com/) &pizza collaborated with [BLK](https://www.trendhunter.com/trends/voting-initiative), a dating app made for Black singles, to create a crowdsourced pizza with the aid of the app's community of Millennial and Gen Z users. The BLK [Pizza Pie](https://www.trendhunter.com/trends/chickfila-pizza-pie) can now be found on the Heavy Hitter section of the regional pizza chain's site for the duration of Black History Month. The signature pie was created as a result of compiling data on BLK app users' favorite toppings, dough and sauces. The finished product is a crowd-pleasing combination of crust and toppings: &pizza dough, classic tomato sauce, basil, fresh mozzarella, grilled onion, chicken, crushed red and black pepper and garlic puree. This collaboration represents the first pizzaworld initiative from &pizza, which will include more collaborations, more new flavors, incentives, and experiences for pizza lovers to experience. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Dining:** Opportunity for restaurants and food companies to engage with their communities and create custom food products with crowdsourcing. - **Collaborative Marketing:** Opportunity for brands to partner with popular dating apps to reach target audiences and co-create unique products. - **Data-driven Food Products:** Opportunity for food companies to leverage data from user preferences to create personalized and crowd-pleasing food products. ### Sectors Adopting This - **Food and Restaurant Industry:** Restaurants can use crowdsourcing and collaborative marketing to create personalized food products that resonate with their customers. - **Mobile App Industry:** Dating apps and other mobile apps can partner with brands to offer unique and personalized products to their users. - **Data Analytics Industry:** Companies with data analytics capabilities can leverage user data to help food companies create personalized and crowd-pleasing food products. ## Related on Trend Hunter - [Customizable Pepperoni Pizzas](https://www.trendhunter.com/trends/familee-community-pizza.md) - [Ultra-Flavorful Pizza Collaborations](https://www.trendhunter.com/trends/pizza-collaboration.md) - [Pizza Brand-Initiated Fundraising Campaigns](https://www.trendhunter.com/trends/smyal.md) - [Region-Specific Pizza Campaigns](https://www.trendhunter.com/trends/regionspecific-pizza.md) - [Brussels Sprouts-Topped Pizzas](https://www.trendhunter.com/trends/pizza-bacon-brussel-pie.md) - [Plant-Based Buffalo Pizzas](https://www.trendhunter.com/trends/buffalo-pizza.md) - [Bold Gorgonzola-Topped Pizzas](https://www.trendhunter.com/trends/black-bleu-pizza.md) - [Sour-Spicy Pizza Recipes](https://www.trendhunter.com/trends/spicy-hot-chicken-pickle-pizza.md) - [Jalapeño Popper Pizzeria Dishes](https://www.trendhunter.com/trends/pizza-popper-pepper.md)