# Crowdsourced Brand Engagements Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign By Kalin Ned | Published 2019-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsourced-logo References: [thedrum](https://www.thedrum.com/news/2018/09/06/odisha-tourism-turns-crowdsourcing-its-new-logo-reposition-its-brand) & [facebook](https://www.facebook.com/684563218309607/posts/odisha-tourism-turns-to-crowdsourcing-for-its-new-logo-to-reposition-its-brand/1757547007677884/) Odisha Tourism announced a [design contest](https://www.trendhunter.com/trends/iconic-spaces) for a crowdsourced logo. The opportunity is launched in conjunction with the company's [tourism campaign](https://www.trendhunter.com/trends/rosewood-hotels-resort) which is dubbed 'Odisha by morning, Hockey by evening.' The winner was awarded cash. The idea behind the initative is to further strengthen the Odisha brand by allowing individuals to take part in some key visual identity points. In doing so, the business does not only engage consumers in a tentative way but it also motivates people to think creatively. With the crowdsourced logo, Odisha Tourism hopes to "guide people smoothly from [its] marketing to [its] in-place experiences." Naturally, the company provided a loose 'brief' for the design of the logo. It wanted it to be multi-color, bold and to embrace Odisha's "open-source values" which border on "creativity, transparency, and participation." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Design:** Opportunity for businesses to engage consumers and tap into their creativity by crowdsourcing design elements. - **Brand Collaboration:** Companies can strengthen their brand identity by involving individuals in the creation of key visual elements. - **Open-source Values:** Embracing the principles of creativity, transparency, and participation in brand initiatives. ### Sectors Adopting This - **Tourism:** Tourism companies can leverage crowdsourced design elements to enhance their brand campaigns and engage consumers. - **Marketing and Advertising:** Marketing agencies can integrate crowdsourcing strategies into their campaigns to tap into consumer creativity and build brand engagement. - **Design and Creative Services:** Design companies can offer crowdsourcing services to businesses, allowing them to involve customers in the design process and create unique brand visual elements. ## Related on Trend Hunter - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [AI-Generated QSR Items](https://www.trendhunter.com/trends/signature-collection-with-ai.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Curated Discovery-Forward Rebranding Strategies](https://www.trendhunter.com/trends/curated-discovery.md)